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“pavan padaki”

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  • Brand Vinci

    Decoding Facets of Branding

    de Pavan Padaki ...
    Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life.Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during ... Leer más

    $8.99 USD

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  • Scientific Advertising

    de Claude C. Hopkins ...
    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able ... Leer más

    $1.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibros

    Disponible también en: Audiolibros

  • The Greenwash Effect

    Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands

    de Guy Pearse ...
    Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even friended” Greenpeace. All across the globe big corporations are spending big bucks trying to ... Leer más

    $15.99 USD

  • Hegarty on Advertising

    de John Hegarty ...
    Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Leer más

    $18.99 USD

  • Branded Beauty

    How Marketing Changed the Way We Look

    de Mark Tungate ...
    Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo ... Leer más

    $28.99 USD

  • Advertising Media Planning, Seventh Edition

    de Roger Baron, Jack Sissors ...
    The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh ... Leer más

    $74.99 USD

  • Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade

    de Martyn Forrester ...
    ‘ADVERTISING IS A PEOPLE BUSINESS. SO IS CANNIBALISM’ This is the book that gives you the naked varnished truth about the glamorous, cut-throat world of advertising in the 1980s, where the goals are money, sex, power, awards – and finding a great new place for lunch. Everything is here, from the disaster behind the making of those familiar TV commercials to the bitchy in-fighting (‘The Orient ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Adland

    A Global History of Advertising

    de Mark Tungate ...
    Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean ... Leer más

    $41.99 USD

  • Successful Local Broadcast Sales

    de Paul Weyland ...
    Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.Successful Local Broadcast Sales gives you the tools you need to:get ... Leer más

    $7.99 USD

  • Acting in Commercials

    A Guide to Auditioning and Performing on Camera

    de Joan See ...
    Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the ... Leer más

    $6.99 USD

  • Advertising

    A Very Short Introduction

    de Winston Fletcher ...
    Series series Very Short Introductions
    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Leer más

    $7.99 USD

  • Create And Sell An Information Product: eBook, Blog, Podcast, Audio, Video & more…

    No Nonsence Online Income, #1

    de Laura Whitworth ...
    Series Libro 1 - No Nonsence Online Income
    Information products have helped hundreds of people achieve financial independence with their online business. Some marketers have achieved a level of celebrity in their niche with the products they created. This book will teach you how to choose, develop, and market your information product so it can become a stream of passive income.There are many types of information products. The choices can ... Leer más

    $2.99 USD o gratis con Kobo Plus