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  • Aesthetic Intelligence

    How to Boost It and Use It in Business and Beyond

    de Pauline Brown ...
    Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... Leer más

    $14.49 USD

  • Japanese Rainmaking and other Folk Practices

    The ritual of rainmaking is one of half a dozen Japanese folk practices and festivals described in this book. The story of rainmaking ceremonies begins with personal experience and then draws on the work of Japanese folklorists to record significant local variations and to construct a general account of the history and purpose of the ceremony. Field research was conducted during study visits to ... Leer más

    $68.99 USD

  • Audiolibro

    【趨勢說書】哈佛商學院的美學課

    Completo

    1 horas 8 minutos

    ※關於本書**  美學智慧(Aesthetic Intelligence)**決定你的個人品牌與企業價值!**   LVMH集團(酩悅·軒尼詩-路易·威登集團)X 哈佛商學院****   公開國際精奢品牌的商業祕密:****   企業長保價值與魅力的關鍵不在數字精算,而是美學敘事力**◆全球奢侈品領導企業LVMH北美區董事會主席寶琳.布朗,把她25年來負責品牌管理與收購、零售業營運、奢侈品行銷的經驗,轉化成可應用於各領域產業的經營之道。本書是她於哈佛商學院開設「美學的事業」課程內容,傳授美學如何創造產品或服務的價值,讓企業與個人永不退潮。美學不只是好生意,更能提供解決方案與願景作者認為,在人工智慧興起,社群互動、體驗經濟當道的年代,每一家企業都需要善用「美學智慧」,理解產品的消費者,打造好生意、因應經營挑戰。布朗以實際參與的精奢品牌、零售業、與消費服務業,舉出超過3... ... Leer más

    $3.99 USD

  • Audiolibro

    Aesthetic Intelligence

    How to Boost It and Use It in Business and Beyond

    de Pauline Brown ...
    Narrado por Vivienne Leheny ...

    Completo

    6 hora 57 minutos

    Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... Leer más

    $23.99 USD

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    The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... Leer más

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  • Conversation Starters

    1,000 Creative Ways to Talk to Anyone about Anything

    Like an onion, a conversation is often made up of layers. On its face it may appear to be on one level, but peel away a layer or two, and you will find other issues lying beneath the surface.Providing techniques to analyse conversations, Conversation Starters will enable you to develop creativity by taking your brain to a space where originality can flourish, by enhancing problem-solving skills, ... Leer más

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  • Different

    Escaping the Competitive Herd

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    What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.Youngme Moon identifies the ... Leer más

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  • The Ramayana

    A Shortened Modern Prose Version of the Indian Epic

    de R. K. Narayan ...
    **The greatest Indian epic, one of the world's supreme masterpieces of storytellingA Penguin Classic**A sweeping tale of abduction, battle, and courtship played out in a universe of deities and demons, The Ramayana is familiar to virtually every Indian. Although the Sanskrit original was composed by Valmiki around the fourth century BC, poets have produced countless versions in different languages ... Leer más

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  • The Experience Economy, Updated Edition

    In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • On Love and Barley

    Haiku of Basho

    de Matsuo Basho ...
    Traducido por Lucien Stryk ...
    Basho, one of the greatest of Japanese poets and the master of haiku, was also a Buddhist monk and a life-long traveller. His poems combine 'karumi', or lightness of touch, with the Zen ideal of oneness with creation. Each poem evokes the natural world - the cherry blossom, the leaping frog, the summer moon or the winter snow - suggesting the smallness of human life in comparison to the vastness ... Leer más

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  • The Ten Faces of Innovation

    IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

    The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill ... Leer más

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  • The Book of Five Rings

    The Strategy of the Samurai

    Traducido por Victor Harris ...
    'When you attain the Way of strategy, there will not be one thing you cannot see.'Miyamoto Musashi, Book of Five RingsShortly before his death in 1645, the undefeated swordsman Miyamoto Musashi retreated to a cave to live as a hermit. There he wrote five scrolls describing the "true principles" required for victory in the martial arts and on the battlefield. Instead of relying on religion or ... Leer más

    $4.99 USD o gratis con Kobo Plus