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“paul marsden”

1 - 12 de 12 resultados para “paul marsden”
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  • Digital Quality Management in Construction

    de Paul Marsden ...
    Much has been written about Building Information Modelling (BIM) driving collaboration and innovation, but how will future quality managers and engineers develop digital capabilities in augmented and video realities, with business intelligence platforms, robots, new materials, artificial intelligence, blockchains, drones, laser scanning, data trusts, 3D printing and many other types of ... Leer más

    $73.99 USD

  • Entrepreneurial Journalism

    How to go it alone and launch your dream digital project

    de Paul Marsden ...
    Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the ... Leer más

    $55.99 USD

  • Social Commerce (deutsch)

    Die Monetarisierung von Social Media

    de Paul Marsden ...
    Forschungsarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: keine, , Sprache: Deutsch, Abstract: Wie können Marken und Handel mit Social Media Geld verdienen? Social Commerce, die Verschmelzung von Social Media und E-Commerce, könnte die Antwort sein. Social Networks haben den Mainstream erreicht und viele Marken reagieren ... Leer más

    $11.38 USD

  • Connected Marketing

    Edición de Justin Kirby, Paul Marsden ...
    Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers ... Leer más

    $73.99 USD

  • The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

    de Paul Marsden, Paul Chaney ...
    THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY."The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agencyLearn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize ... Leer más

    $16.99 USD

  • F-Commerce Handbook

    de Paul Marsden, Paul Chaney ...
    The 10 Secrets to Selling on the World’s #1 Social NetworkFacebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a ... Leer más

    $8.99 USD

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  • Management Skills in IT

    Shaping your career

    Edición de BCS, The Chartered Institute for IT ...
    This collection of articles by IT industry experts explores the challenges IT professionals face when moving from a technical into a managerial role. The authors look at the skills required to scale the career ladder, the opportunities for training and development and how to progress from a first job in IT to CIO. Each article ends with a range of current resources and recommendations including ... Leer más

    $3.99 USD

  • Public Relations and the Social Web

    How to Use Social Media and Web 2.0 in Communications

    de Rob Brown ...
    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for ... Leer más

    $35.99 USD

  • The PR Masterclass

    How to develop a public relations strategy that works!

    de Alex Singleton ...
    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to ... Leer más

    $17.00 USD

  • From Unknown to Expert

    How to Use Clever PR and Social Media to Become a Recognised Expert

    de Catriona Pollard ...
    Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking ... Leer más

    $7.99 USD

  • Total Quality Management (Tqm)

    de R. Ashley Rawlins ...
    This book - "Total Quality Management" -should be of interest to managers of all levels in; public sector, private sector, and voluntary organisations.While local authority organisations and some government departments my have difficulties in adapting TQM in areas such as social service and education and training, this book demonstrates how TQM programmes can be beneficial to such organizations if ... Leer más

    $4.99 USD

  • Ads to Icons: How Advertising Succeeds in a Multimedia Age

    de Paul Springer ...
    Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising ... Leer más

    $34.99 USD