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  • The Divided Brain

    de Paul Larche ...
    Decoding How We ThinkThis isn't just a book about branding—it's a guide to the hidden operating system behind human behaviour.The Divided Brain introduces a simple yet powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems—the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team ... Leer más

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  • Game Frame

    Using Games as a Strategy for Success

    de Aaron Dignan ...
    Ever wonder why teens can spend entire weekends playing video games but struggle with just one hour of homework? Why we’re addicted to certain websites and steal glances at our smartphones under the dinner table? Or why some people are able to find joy in difficult or repetitive jobs while others burn out? It’s not the experiences themselves but the way they’re structured that matters.All our ... Leer más

    $11.99 USD

  • 4D Leadership

    Competitive Advantage Through Vertical Leadership Development

    Today's leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other people. 4D Leadership is what happens when this step-change in doing, being and relating takes place. When you move up to the next ... Leer más

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  • Inquiry Mindset

    Cultivating Curiosity and Creating Question Competence

    Series series Inquiry Mindset
    My students are too young to ask big questions.My students just aren't curious.My students only ask closed questions. Igniting and embracing curiosity is essential to inquiry-based learning, and that begins with questions. But if your students' off-topic, too basic, or simply non-existent questions have left you discouraged, you know that getting to the right questions isn't always easy.</... ... Leer más

    $9.99 USD

  • Consumerology

    The Truth about Consumers and the Psychology of Shopping

    de Philip Graves ...
    Why market research does not work.Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things ... Leer más

    $12.99 USD

  • Influence

    The Psychology of Leadership and Persuasion

    This book consists of two titles, which are the following:Book 1: There are several topics included in this book that relate to influencing others. Some of these can help you master your own emotions and qualities. Others can improve your leadership skills or help you communicate with people more effectively.Persuading with touch, creativity, words that are powerful and influential, attention span ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Raising Generation Tech

    Preparing Your Children for a Media-Fueled World

    Today's children are being raised as 'digital natives' in a world dominated by popular culture and technology. TV shows, computers, video games, social networking sites, advertisements, and cell phones too often have an unnecessarily strong—and negative– influence on children. But pulling the plug just isn't an option in a world where being connected is essential for success.In Raising Generation ... Leer más

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  • Outsmart Your Instincts

    How The Behavioral Innovation™ Approach Drives Your Company Forward

    Evolution is killing innovation!“Just trust your gut” is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases—the instinctual mental shortcuts we all have in our brains that shape how we see and respond to the world around us—can also be the ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Influence

    Become a Leader, Persuasive Role Model, and Powerful Influencer

    The following topics are included in this 2-book combo:Book 1: Why do people follow some leaders and not others?Why do your friends have so much influence on you?This book will discuss those topics and expand on these ideas, as well as others. We will point out how consumer behavior is directed by advertising, how you can become a more powerful influencer, and go into details about leadership ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Unstoppable You

    Adopt the New Learning 4.0 Mindset and Change Your Life

    Never Stop LearningThe ticket to a successful and fulfilling life is a significant upgrade to everyone’s ability to learn. Visionary teacher and lifelong learner Patricia McLagan views learning ability as software for processing daily life. And like all software, learning software require upgrades—and regular reboots!In Unstoppable You: Adopt the New Learning 4.0 Mindset and Change Your Life, ... Leer más

    $18.99 USD o gratis con Kobo Plus

  • Everyday Instructional Coaching

    Seven Daily Drivers to Support Teacher Effectiveness (Instructional Leadership and Coaching Strategies for Teacher Support)

    Series series NOW Classrooms
    Instructional coaches play a crucial role in helping educators meet the ever-changing demands of effective teaching and learning. With this practical guide, coaches will discover seven drivers they can use to best support teachers in their daily work: (1) collaboration, (2) transparency, (3) inquiry, (4) discourse, (5) reverberation, (6) sincerity, and (7) influence. Each chapter offers ... Leer más

    $25.99 USD

  • How To Analyze People with Body Language

    Read People Like a Book With Dark Psychology Secrets, Manipulation, NLP, Persuasive Communication, and Mind Control Techniques to Decode Human Behaviour.

    Become a Master of Human Psychology and Subliminal Manipulation with this Definitive Guide to Analyzing People!If you want to master the art of reading people through their body language…And if you want to protect yourself against manipulation and dark psychology…Then look no further than “How To Analyze People with Body Language” by Leonard Farrell!With practical tips that’s made for the real ... Leer más

    $5.99 USD o gratis con Kobo Plus