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Digital Sport Marketing

Concepts, Cases and Conversations

de Alan Seymour, Paul Blakey ...

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.The book surveys the new international digital landscape in sport business and explains how to apply ... Leer más

$64.99 USD

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.The book surveys the new international digital landscape in sport business and explains how to apply
... Leer más
Sport Marketing

de Paul Blakey ...

Series series Active Learning in Sport Series
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.The field of ... Leer más

$67.99 USD

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.The field of
... Leer más

The System

The Glory and Scandal of Big-Time College Football

de Jeff Benedict, Armen Keteyian ...

A Shelf Awareness Best Book of the YearNCAA football is big business. Every Saturday millions of people file into massive stadiums or tune in on television as "athlete-students" give everything they've got to make their team a success. Billions of dollars now flow into the game. But what is the true cost? The players have no share in the oceans of money. And once the lights go down, the glitter ... Leer más

$13.99 USD

Disponible también en: Audiolibro

A Shelf Awareness Best Book of the YearNCAA football is big business. Every Saturday millions of people file into massive stadiums or tune in on television as "athlete-students" give everything they've got to make their team a success. Billions of dollars now flow into the game. But what is the true cost? The players have no share in the oceans of money. And once the lights go down, the glitter
... Leer más

Disponible también en: Audiolibro
The Battle of Alberta

The Historic Rivalry Between the Edmonton Oilers and the Calgary Flames

de Mark Spector ...

An up-close look at the rivalry between the Calgary Flames and the Edmonton Oilers, told from the perspective of those that were there. Sports writer and on-air personality Mark Spector pays tribute to the province's hockey heyday with a unique blend of humour and homage."I hated every single guy on the Oilers, 'cause they all hated me." --Tim Hunter, the Calgary FlamesIn the 1980s, the province ... Leer más

$14.99 USD

An up-close look at the rivalry between the Calgary Flames and the Edmonton Oilers, told from the perspective of those that were there. Sports writer and on-air personality Mark Spector pays tribute to the province's hockey heyday with a unique blend of humour and homage."I hated every single guy on the Oilers, 'cause they all hated me." --Tim Hunter, the Calgary FlamesIn the 1980s, the province
... Leer más
The McDavid Effect

Connor McDavid and the New Hope for Hockey

de Marty Klinkenberg ...

Step into the streets, arenas, coffee shops, and offices of Edmonton, and witness how the arrival of a teenage hockey phenomenon is changing the city’s fortunes.Once known as the City of Champions, Edmonton is at a crossroads. As oil prices continue to plummet, the economic outlook grows bleaker by the day. Political changes have ushered in an era of uncertainty. And, as though mirroring the city ... Leer más

$12.99 USD

Step into the streets, arenas, coffee shops, and offices of Edmonton, and witness how the arrival of a teenage hockey phenomenon is changing the city’s fortunes.Once known as the City of Champions, Edmonton is at a crossroads. As oil prices continue to plummet, the economic outlook grows bleaker by the day. Political changes have ushered in an era of uncertainty. And, as though mirroring the city
... Leer más
Rolling with the 6.57 Crew - The True Story of Pompey's Legendary Football Fans

de Cass Pennant ...

Portsmouth's 6.57 Crew, named for the time of the train they took to away games, were the most talked-about casual football firm of the 1980s and 1990s. Labelled 'the worst in the land' by the police, this is pompey's true shocking story. For the first time, the firm's insiders reveal the truth behind the tabloid headlines. Cass Pennant is the best-selling author of Want Some Aggro?, ... Leer más

$8.99 USD

Portsmouth's 6.57 Crew, named for the time of the train they took to away games, were the most talked-about casual football firm of the 1980s and 1990s. Labelled 'the worst in the land' by the police, this is pompey's true shocking story. For the first time, the firm's insiders reveal the truth behind the tabloid headlines. Cass Pennant is the best-selling author of Want Some Aggro?,
... Leer más
Indentured

The Inside Story of the Rebellion Against the NCAA

de Joe Nocera, Ben Strauss ...

“How can the NCAA blithely wreck careers without regard to due process or common fairness? How can it act so ruthlessly to enforce rules that are so petty? Why won’t anybody stand up to these outrageous violations of American values and American justice?”In the four years since Joe Nocera asked those questions in a controversial New York Times column, the National Collegiate Athletic Association ... Leer más

Antes $7.99 USD Ahora $5.99 USD

Disponible también en: Audiolibro

“How can the NCAA blithely wreck careers without regard to due process or common fairness? How can it act so ruthlessly to enforce rules that are so petty? Why won’t anybody stand up to these outrageous violations of American values and American justice?”In the four years since Joe Nocera asked those questions in a controversial New York Times column, the National Collegiate Athletic Association
... Leer más

Disponible también en: Audiolibro
Game Over

How Politics Has Turned the Sports World Upside Down

de Dave Zirin ...

"Enlightening" essays on athletes, activism, and the important role sports plays in our society ( Publishers Weekly).Sportscaster Howard Cosell dubbed it "rule number one of the jockocracy": sports and politics just don't mix. But in truth, some of our most important debates about class, race, religion, sex, and the raw quest for political power are played out both on and off the field. From the ... Leer más

$2.99 USD o gratis con Kobo Plus

"Enlightening" essays on athletes, activism, and the important role sports plays in our society ( Publishers Weekly).Sportscaster Howard Cosell dubbed it "rule number one of the jockocracy": sports and politics just don't mix. But in truth, some of our most important debates about class, race, religion, sex, and the raw quest for political power are played out both on and off the field. From the
... Leer más
Fathers & Sons & Sports

Great Writing by Buzz Bissinger, John Ed Bradley, Bill Geist, Donald Hall, Mark Kriegel, Norman Maclean, and others

Powerful stories about the way sports can bring together fathers and sons, to work out their differences and express their love for each other.Fathers & Sons & Sportspresents apowerful lineup of real-world stories about fathers and sons playing one-on-one in the game of life, written by such great sportswriters and authors asHenry Aaron, as told to Cal Fussman • Michael J. Agovino • Buzz Bissinger ... Leer más

$6.99 USD

Powerful stories about the way sports can bring together fathers and sons, to work out their differences and express their love for each other.Fathers & Sons & Sportspresents apowerful lineup of real-world stories about fathers and sons playing one-on-one in the game of life, written by such great sportswriters and authors asHenry Aaron, as told to Cal Fussman • Michael J. Agovino • Buzz Bissinger
... Leer más
The Secret Lives of Sports Fans

The Science of Sports Obsession

de Eric Simons ...

In this accessible study, a journalist examines the science, philosophy, and sociology behind being a sports fan.Sports fandom is either an aspect of a person's fundamental identity, or completely incomprehensible to those who aren't fans at all. What is happening in our brains and bodies when we feel strong emotion while watching a game? How do sports fans resemble political junkies, and why do ... Leer más

$12.99 USD o gratis con Kobo Plus

In this accessible study, a journalist examines the science, philosophy, and sociology behind being a sports fan.Sports fandom is either an aspect of a person's fundamental identity, or completely incomprehensible to those who aren't fans at all. What is happening in our brains and bodies when we feel strong emotion while watching a game? How do sports fans resemble political junkies, and why do
... Leer más
One Helluva Ride

How NASCAR Swept the Nation

de Liz Clarke ...

From its raw beginnings on Southern dirt tracks, NASCAR smacked of a slightly depraved spectacle, as if nothing but trouble could come from the unbridled locomotion of a V8 engine. By the time NASCAR roared into the twenty-first century, it had grown into a billion-dollar sports and marketing colossus, its races attended by hundreds of thousands of fans on any given weekend from mid-February ... Leer más

$5.99 USD

From its raw beginnings on Southern dirt tracks, NASCAR smacked of a slightly depraved spectacle, as if nothing but trouble could come from the unbridled locomotion of a V8 engine. By the time NASCAR roared into the twenty-first century, it had grown into a billion-dollar sports and marketing colossus, its races attended by hundreds of thousands of fans on any given weekend from mid-February
... Leer más
Fair Play

How LGBT Athletes Are Claiming Their Rightful Place in Sports

de Cyd Zeigler ...

Zeigler tells the story of how sports has been radically transformed for LGBT athletes in the past four years." Fair Play presents LGBT history and shows how far the movement has come. It's also an important scrapbook of past and present-day gay athletes who have bravely tested America's social climate and come out, even when their careers were at risk." — Bay Area ReporterWhen Cyd Zeigler started ... Leer más

$12.99 USD o gratis con Kobo Plus

Zeigler tells the story of how sports has been radically transformed for LGBT athletes in the past four years." Fair Play presents LGBT history and shows how far the movement has come. It's also an important scrapbook of past and present-day gay athletes who have bravely tested America's social climate and come out, even when their careers were at risk." — Bay Area ReporterWhen Cyd Zeigler started
... Leer más

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Active Learning in Sport Series

Digital Sport Marketing

Sport Marketing

La gente que leyó estos también disfrutó

The System

The Battle of Alberta

The McDavid Effect

Rolling with the 6.57 Crew - The True Story of Pompey's Legendary Football Fans

Indentured

Game Over

Fathers & Sons & Sports

The Secret Lives of Sports Fans

One Helluva Ride

Fair Play

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