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“patrick maes”

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  • Disruptive Selling

    A New Strategic Approach to Sales, Marketing and Customer Service

    de Patrick Maes ...
    Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com.The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use ... Leer más

    $35.99 USD

  • Disruptive selling

    Een nieuwe kijk op CRM, sales, marketing en customer service

    de Patrick Maes ...
    Slimme verkopers gaan voor een aanpak op maat De tijd van de klassieke salesforce is voorbij. Klanten leven mobiel en online en willen op maat benaderd worden. Steeds meer bedrijven matchen op een disruptieve manier vraag en aanbod. Traditionele verkoop, met salesteams en salesmanagers, wordt de uitzondering. Daarom moeten de taken van sales, marketing en customer service hertekend worden. ... Leer más

    $24.39 USD

  • Vendas Disruptivas: Como estruturar as suas áreas de vendas, marketing e atendimento ao cliente em tempos de transformação digital

    de Patrick Maes ...
    Traducido por Maíra Meyer Bregalda ...
    A transformação digital que vem ocorrendo nos últimos anos provocou disrupções em vários modelos de negócio – o que, por sua vez, exigiu uma remodelagem, também radical, da forma como as empresas estruturam e operam suas áreas de vendas para atenderem às demandas de um novo consumidor. Em Vendas Disruptivas, o renomado consultor Patrick Maes contextualiza os impactos que as redes sociais, a ... Leer más

    $8.99 USD

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  • The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

    de David Rogers ...
    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Leer más

    $20.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Reengineering Retail

    The Future of Selling in a Post-Digital World

    de Doug Stephens ...
    Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

    $13.99 USD

  • Managing Content Marketing

    The Real-World Guide for Creating Passionate Subscribers to Your Brand

    de Robert Rose, Joe Pulizzi ...
    Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Driving Digital Strategy

    A Guide to Reimagining Your Business

    de Sunil Gupta ...
    A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... Leer más

    $23.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Creating and Delivering Your Value Proposition

    Managing Customer Experience for Profit

    de Cindy Barnes, Helen Blake, David Pinder ...
    In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... Leer más

    $46.99 USD

  • Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

    de Finith Jernigan ...
    The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling. ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Best Service is No Service

    How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

    de Bill Price, David Jaffé ...
    In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat ... Leer más

    $19.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • DK Essential Managers: Effective Public Relations

    de DK ...
    Series series DK Essential Managers
    Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips ... Leer más

    $4.99 USD

  • The Customer Marketing Method

    How to Implement and Profit from Customer Relationship Management

    de Adam Curry, Jay Curry ...
    Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from ... Leer más

    $17.99 USD