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1 - 12 de 19 resultados para “oliver gassmann”
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  • Business Model Navigator, The

    The Strategies Behind The Most Successful Companies

    de Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik ...
    A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.Discover the idea of business model innovation, from ... Leer más

    $18.99 USD

  • Patent Management

    Protecting Intellectual Property and Innovation

    de Martin A. Bader, Oliver Gassmann, Mark James Thompson ...
    Series series Business and Management (R0)
    Innovation must translate into tangible value to sustain competitive advantage. As AI accelerates invention and global patenting shifts eastward, managing intellectual property (IP) is now as vital as overseeing factories or R&D.Patent Management offers a practical guide for executives, innovators, and academics to harness patents as drivers of value in dynamic markets. Blending decades of global ... Leer más

    $89.99 USD

  • Exploring the Field of Business Innovation

    New Theoretical Perspectives

    de Oliver Gassmann, Karolin Frankenberger, Roman Sauer, Ivo Blohm, Maximilian Palmié ...
    Series series Business and Management (R0)
    Business Innovation is key to the continuing prosperity of firms and to the resolution of environmental and societal grand challenges alike. It has, therefore, become one of the core fields of academic inquiry of our times. It is, however, also an inherently inter-disciplinary subject, inviting contributions from a variety of disciplines. Due to their diverse backgrounds, scholars interested in ... Leer más

    $40.99 USD

  • Smart Cities

    Introducing Digital Innovation to Cities

    de Oliver Gassmann, Jonas Böhm, Maximilian Palmié ...
    Transformation through digital innovation is becoming an imperative for every city. The ‘Smart City’ concept promises to solve the most urgent queries of progressive urbanization in the area of mobility, energy, water supply, security, housing deprivation, and inclusion. Despite the exploitation of existing potential in lighthouse-cities that include Barcelona, London, Munich, Lyon, and Vienna, ... Leer más

    $22.99 USD

  • Collaborative Advantage

    How Open Organizations Thrive in Volatility

    de Raphael Bömelburg, Oliver Gassmann ...
    Series series Business and Management (R0)
    “A must-read for every innovator and transformator!”- - Franziska Tschudi Sauber, President of the Board, Weidmann Group"Collaborative Advantage is packed with great examples and useful insights into innovating for the future. It is an essential guide for anyone interested in Open Innovation."- - Henry Chesbrough, author of Open Innovation, Professor UC Berkeley“In today’s dynamic markets, ... Leer más

    $28.99 USD

  • Führung und Organisation pharmazeutischer Innovation

    Wie man den Wettlauf der Life Sciences gewinnt

    de Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer ...
    Series series Business and Economics (German Language)
    Dieses Buch untersucht und beleuchtet die wichtigsten Herausforderungen, denen sich die pharmazeutische Industrie in einem zunehmend wettbewerbsorientierten Umfeld mit inflationären F&E-Investitionen und verschärftem Kostendruck stellen muss. Die Autoren stellen drei Quellen der pharmazeutischen Innovation vor: neue Managementmethoden in der Arzneimittelentwicklung, neue Technologien als ... Leer más

    $31.99 USD

  • Patentmanagement

    Innovationen erfolgreich nutzen und schützen

    de Oliver Gassmann, Martin A. Bader ...
    Series series Business and Economics (German Language)
    Dieses Buch bietet einen Überblick über gängige Konzepte und Bausteine des Patentmanagements. Es wendet sich an Führungskräfte in den Bereichen Innovation, F&E und Patentmanagement sowie an Wissenschaftler und Studierende. Basierend auf der Zusammenarbeit mit bzw. einer Analyse von mehr als 450 technologieintensiven Unternehmen aus Europa, USA, Kanada, China, Japan, Südkorea, Brasilien und Indien ... Leer más

    $62.99 USD

  • Connected Business

    Create Value in a Networked Economy

    Edición de Oliver Gassmann, Fabrizio Ferrandina ...
    Series series Business and Management (R0)
    How do you develop business in a world certain to be dominated by Internet of Things, Artificial Intelligence, and the Economy of Things?This book brings together leading scholars from academia, established practitioners, and thought-leading consultants who analyse and provide guidance to answer this question.Case studies, checklists, success factors, help readers get a grip on this fast-paced ... Leer más

    $31.99 USD

  • Patent Management

    Protecting Intellectual Property and Innovation

    de Oliver Gassmann, Martin A. Bader, Mark James Thompson ...
    Series series Business and Management (R0)
    This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and ... Leer más

    $58.99 USD

  • Management of the Fuzzy Front End of Innovation

    Edición de Oliver Gassmann, Fiona Schweitzer ...
    Series series Business and Management (R0)
    This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, ... Leer más

    $58.99 USD

  • Profiting from Innovation in China

    de Oliver Gassmann, Angela Beckenbauer, Sascha Friesike ...
    Series series Business and Management (R0)
    China is dramatically catching up and is rapidly becoming a leading technological innovator on the global scale. The number of Chinese firms with global ambitions is growing fast, more and more technological innovation is coming from China, and the number of patents in China is also growing steadily. The negative side of this development is the still insufficient protection of intellectual ... Leer más

    $49.99 USD

  • Leading Pharmaceutical Innovation

    How to Win the Life Science Race

    de Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer ...
    Series series Business and Management (R0)
    This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms ... Leer más

    $58.99 USD