Skip to main content
Search Button
Estados Unidos Tienda Kobo Tarjetas de regalo Ayuda

Kobo Rakuten

Wishlist

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...


Serie m´´as popular en Estados Unidos

1 - 12 de 12 resultados para “o ploetner”
Skip side bar filters

  • Counter Strategies in Global Markets

    Edición de O. Ploetner ...
    Series series Business and Management (R0)
    Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets. ... Leer más

    $49.99 USD

La gente que leyó esto también disfrutó

  • Marketing to the Ageing Consumer

    The Secrets to Building an Age-Friendly Business

    de D. Stroud, K. Walker ...
    Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... Leer más

    $49.99 USD

  • Management in Latin America

    Threats and Opportunities in the Globalized World

    de Paulo Roberto Feldmann ...
    Series series Business and Management (R0)
    The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin ... Leer más

    $49.99 USD

  • Ethics and Neuromarketing

    Implications for Market Research and Business Practice

    Edición de Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu ...
    Series series Business and Management (R0)
    This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. ... Leer más

    $107.99 USD

  • Entrepreneurship, Regional Development and Culture

    An Institutional Perspective

    Edición de Marta Peris-Ortiz, José M. Merigó-Lindahl ...
    Series series Business and Management (R0)
    The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... Leer más

    $89.99 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    de Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Understanding Business Research

    de Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger ...
    Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social ... Leer más

    $134.00 USD

  • Practical Manual of Quality Function Deployment

    de Davide Maritan ...
    Series series Business and Management (R0)
    This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, ... Leer más

    $49.99 USD

  • Leading Global Innovation

    Facilitating Multicultural Collaboration and International Market Success

    de Karina R. Jensen ...
    Series series Business and Management (R0)
    Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. ... Leer más

    $40.99 USD

  • Management of the Fuzzy Front End of Innovation

    Edición de Oliver Gassmann, Fiona Schweitzer ...
    Series series Business and Management (R0)
    This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, ... Leer más

    $58.99 USD

  • Green China

    Sustainable Growth in East and West

    de Taco C.R. van Someren, Shuhua van Someren-Wang ...
    Series series Business and Management (R0)
    China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. Based on the theory of strategic innovation and their extensive practical experiences in doing business with China, the authors ... Leer más

    $49.99 USD

  • The Era of Global Transition

    Crises and Opportunities in the New World

    de R. Davies ...
    Series series Business and Management (R0)
    Davies explores and questions the central business challenges of a world in transition. Having shifted from a unipolar world dominated by the USA to a new untested multi-polar environment, we must continue to learn about the economic landscape that will in fluctation for the next decade. ... Leer más

    $35.99 USD