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  • Harnessing AI for Point-of-Sale Optimization

    Edición de Nozha Erragcha, Maher Toukabri ...
    Artificial intelligence (AI) revolutionizes the retail landscape, optimizing point-of-sale (POS) systems. By leveraging machine learning algorithms, predictive analytics, and real-time data processing, businesses can streamline transactions, personalize customer experiences, and improve inventory management. AI-driven POS solutions enhance operational efficiency. They also provide actionable ... Leer más

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  • Revolutionizing Quick Commerce With AI Tools and Technologies

    Edición de Nozha Erragcha, Rabia Romdhane ...
    Quick commerce (Q-Commerce) is reshaping consumer expectations in retail and logistics. As demand for speed and personalization grows, AI has emerged as a key driver in optimizing every facet of the Q-commerce ecosystem. From real-time inventory management to route optimization and dynamic pricing, AI tools and technologies are enabling businesses to operate with unprecedented agility and ... Leer más

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  • Business Technology Strategies for Decision Making and Competitive Advantage

    Edición de Riktesh Srivastava ...
    Technology drives transformative changes in business operations and sustainable development. Integrating technology into businesses has economic implications, given that different technologies have the potential to give businesses a competitive edge. They can be leveraged to inform business considerations and increase the effectiveness of their decision-making processes. Therefore, the adoption of ... Leer más

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  • Leveraging AI-Powered Marketing in the Experience-Driven Economy

    Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the ... Leer más

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  • Agile AI-Powered Project Management for Modern Delivery Organizations

    Edición de Otmane Azeroual ...
    Agile AI-powered project management revolutionizes how modern delivery organizations plan, execute, and adapt to business environments. By integrating AI with agile management, teams can leverage data-driven insights, predictive analytics, and automation to enhance decision-making, optimize workflows, and improve project outcomes. AI tools can identify risks, allocate resources, and learn from ... Leer más

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  • Enhancing Customer Experience With AI-Powered Marketing

    Edición de Mahwish Zahara ...
    Delivering a personalized customer experience is critical for modern marketers, with AI tools pivotal to this transformation. By harnessing AI technologies, businesses gain deeper insights into customer behavior, anticipate needs, and tailor interactions. From chatbots that provide instant support to recommendation engines that drive engagement, AI-powered marketing enables brands to connect with ... Leer más

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  • Harnessing AI and Predictive Analytics for Decision-Making and Competitive Advantage

    The rapid developments of artificial intelligence (AI) and predictive analytics drive powerful changes in competitive decision-making capabilities of industries worldwide. The growing dependence of modern organizations on predictive information from AI enables them to improve their business intelligence systems and optimize their operational procedures as well as develop strategic solutions. The ... Leer más

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  • AI-Driven Innovations in Product and Service Development

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  • AI-Powered Entrepreneurial Marketing and Communication

    Intelligent technologies integrated with entrepreneurial marketing represent a transformative shift in how startups and small businesses connect with audiences, build brands, and drive growth. By leveraging AI tools, entrepreneurs can create personalized and efficient marketing strategies. AI enables real-time insights into consumer behavior, optimized content creation, targeted advertising, and ... Leer más

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  • Improving Consumer Engagement in Digital Marketing Through Cognitive AI

    In this rapidly evolving landscape of digital marketing, consumer engagement has become a critical determinant of brand success and customer loyalty. Traditional marketing strategies are no longer sufficient to meet the growing demand for personalized, real-time interaction. AI, natural language processing, machine learning, and predictive analytics offer powerful tools to enhance consumer ... Leer más

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  • Strategic Thinking with AI

    Foresight, Tools, and Leadership for the Digital Age

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    This book offers a cutting-edge integration of strategic foresight principles with practical applications of artificial intelligence (AI) in business leadership and decision-making. Designed for executives, managers, and educators, it provides a comprehensive roadmap for navigating the complexity and uncertainty of modern strategic environments—often defined by VUCA (Volatility, Uncertainty, ... Leer más

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