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“norton paley”

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  • The Manager's Guide to Competitive Marketing Strategies, Second Edition

    de Norton Paley ...
    The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you ... Leer más

    $140.99 USD

  • Mastering the Rules of Competitive Strategy

    A Resource Guide for Managers

    de Norton Paley ...
    The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circumstances, some companies continue to thrive while others wash out and become also-rans. In the end, it is the dynamics of the competitive marketplace, the quality of the organization‘s business plan, a ... Leer más

    $159.99 USD

  • Marketing for the Nonmarketing Executive

    An Integrated Resource Management Guide for the 21st Century

    de Norton Paley ...
    What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing ... Leer más

    $145.99 USD

  • Clausewitz Talks Business

    An Executive's Guide to Thinking Like a Strategist

    de Norton Paley ...
    Clausewitz Talks Business: An Executive's Guide to Thinking Like a Strategist distills the wisdom of Carl von Clausewitz's monumental 1832 classic On War considered by many eminent scholars as the most distinguished Western work on war ever written. This book transposes Clausewitz's most enduring concepts on leadership and strategy to help today's ... Leer más

    $82.99 USD

  • Developing a Turnaround Business Plan

    Leadership Techniques to Activate Change Strategies, Secure Competitive Advantage, and Preserve Success

    de Norton Paley ...
    Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses.Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual process that contributes to the development and ... Leer más

    $65.99 USD

  • How to Outthink, Outmaneuver, and Outperform Your Competitors

    Lessons from the Masters of Strategy

    de Norton Paley ...
    Supplying you with a firm grasp of the roots of strategy, How to Outthink, Outmaneuver, and Outperform Your Competitors: Lessons from the Masters of Strategy explains how to develop the skills and strategies needed to compete in today’s volatile marketplace. It interweaves the classic works of the masters of strategy, such as Sun Tzu, Carl von Clausewitz, Mao Tse-tung, Niccolo Machiavelli, ... Leer más

    $62.99 USD

  • How to Develop a Strategic Marketing Plan

    A Step-By-Step Guide

    de Norton Paley ...
    Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and ... Leer más

    $160.99 USD

  • Timeless Leadership Truths

    The Origins and Applications of Business Strategy

    de Norton Paley ...
    The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory, and gain power. Similarly, business leaders also look to outmaneuver their rivals as they enter new markets against entrenched competitors, secure a strong market position, and expand their companies’ ... Leer más

    $65.99 USD

  • Leadership Strategies in the Age of Big Data, Algorithms, and Analytics

    de Norton Paley ...
    Harnessing the power of technology is one of the key measures of effective leadership. Leadership Strategies in the Age of Big Data, Algorithms, and Analytics will help leaders think and act like strategists to maintain a leading-edge competitive advantage. Written by a leading expert in the field, this book provides new insights on how to successfully transition companies by aligning an ... Leer más

    Antes $68.99 USD Ahora $58.99 USD

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  • The Balanced Scorecard

    Translating Strategy into Action

    de Robert S. Kaplan, David P. Norton ...
    The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • The Execution Premium

    Linking Strategy to Operations for Competitive Advantage

    de Robert S. Kaplan, David P. Norton ...
    In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.It doesn't have to be that way, maintain Robert ... Leer más

    $32.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Strategic Planning For Dummies

    de Erica Olsen ...
    If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps ... Leer más

    $14.99 USD