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“norman hart”

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  • The CIM Marketing Dictionary

    de Norman Hart, John Stapleton ...
    The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive ... Leer más

    $45.99 USD

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  • Scientific Advertising

    de Claude C. Hopkins ...
    This is the time when advertising has reached the status of a science. It is based on fixed principles and is reasonably exact. ... Leer más

    $2.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibros

    Disponible también en: Audiolibros

  • The Art of the Sale

    Learning from the Masters About the Business of Life

    de Philip Delves Broughton ...
    A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience.When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum. Why not, he wondered? Sales plays a part in everything we do ... Leer más

    $6.99 USD

  • UnSelling

    The New Customer Experience

    de Scott Stratten, Alison Kramer ...
    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is ... Leer más

    $15.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Avon Business for Newbies

    de Ken Lord ...
    Ken was a top salesman with Avon for eighteen years. He went to President's Club in five campaigns and climbed steadily, achieving the Inner Circle three times. His annual sales exceeded $300,000, and he had a successful downline. Hospitalized in the sixteenth year, Ken has written to provide to new Avon representatives the training he never received from Avon.Here are the topics: It Begins With ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Finance for Sales Managers

    de Steve Hay ...
    This book provides a wealth of material to enable salespeople to be more familiar with financial concepts and language so they can be fully confident and effective in selling from a financial perspective. It also guides sales managers to master the relevant essentials of finance. This book helps the whole team to build compelling business cases and present their benefits to Finance Directors, VPs ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Selling Techniques

    de Mark L Rushworth ...
    If you are in sales, then you must invest your time learning new selling techniques, as you learn new techniques, then you will be able to practice on your customers, because they are your guinea pigs when you are testing your sales lines on them,and since you have customers to practice on,it will make your selling go leaps and bounds. ... Leer más

    $2.29 USD o gratis con Kobo Plus

  • The Future of the Sales Profession

    How to Survive the Big Cull and Become One of Your Industry's Most Sought-After B2B Sales Professionals

    de Graham Hawkins ...
    B2B sales is harder than ever before.Product lifecycles are getting shorter, sales cycles are getting longer, there are more competitors entering the market, and buyers are doing most of their research online before they even call you. When you finally get the meeting, buyers only want your best price.Despite all of this, your manager keeps asking for more – more calls, more meetings, faster, ... Leer más

    $6.99 USD

  • Creating Powerful Brands

    de Leslie de Chernatony ...
    This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.Bullets:• Summarises the latest thinking and best practice ... Leer más

    $91.99 USD

  • CIM Revision Cards Analysis and Evaluation

    de Karen Beamish ...
    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, ... Leer más

    $33.99 USD

  • Malcolm McDonald on Marketing Planning

    Understanding Marketing Plans and Strategy

    de Malcolm McDonald ...
    A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing ... Leer más

    $35.99 USD

  • Successful Marketing Communications

    de Cathy Ace ...
    'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and ... Leer más

    $68.99 USD