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“nicolas papadopoulos”

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  • Product-Country Images

    Impact and Role in International Marketing

    de Nicolas Papadopoulos, Louise A Heslop ...
    This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets ... Leer más

    $234.99 USD

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  • Organizational Behavior

    A Management Challenge

    de Linda K. Stroh, Gregory B. Northcraft, Margaret A. Neale, (Co-author) Mar Kern, (Co-author) Chr Langlands ...
    This textbook in Organizational Behavior is appropriate for undergraduate as well as MBA students of management and psychology. Very readable, this textbook, authored by accomplished Management professors, will focus on the latest research in OB. ... Leer más

    $60.99 USD

  • Negotiating Globally

    How to Negotiate Deals, Resolve Disputes, and Make Decisions Across Cultural Boundaries

    de Jeanne M. Brett ...
    A framework for anticipating and managing cultural differences at the negotiating tableIn today's global environment, negotiators who understand cultural differences and negotiation fundamentals have a decided advantage at the bargaining table. This thoroughly revised and updated edition of Negotiating Globally explains how culture affects negotiators' assumptions about when and how to negotiate, ... Leer más

    $62.00 USD

  • Understanding and Managing Public Organizations

    de Hal G. Rainey, Sergio Fernandez, Deanna Malatesta ...
    Series series Essential Texts for Nonprofit and Public Leadership and Management
    Discover the latest insights in organization theory from a comprehensive and masterful volumeUnderstanding and Managing Public Organizations, 6th Edition provides readers with an authoritative reference for scholars, masters, and doctoral students in public management and public affairs programs in the United States and other nations.The 6th Edition of Understanding and Managing Public ... Leer más

    $56.00 USD

  • International Growth of Small and Medium Enterprises

    Edición de Niina Nummela ...
    Series series Routledge Studies in International Business and the World Economy
    The majority of SMEs are operating in a networked business environment, and these networks extend beyond national and cultural boundaries. Within these networks, growth takes various routes and forms. Instead of linear, positive growth, international growth is often more cyclical, including periods of stagnation and withdrawal, even exits. International Growth of Small and Medium Enterprises ... Leer más

    $82.99 USD

  • Conducting Market Research for International Business

    de S. Tamer Cavusgil, John Riesenberger, Gary Knight, Attila Yaprak ...
    Conducting Market Research for International Business is designed to help managers and scholars understand the fundamentals of international market research. It offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, maintaining and growing market share, and expanding to newer ... Leer más

    $6.99 USD

  • The Future of Global Business

    A Reader

    Edición de Michael Czinkota, Ilkka Ronkainen ...
    In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.Editors Michael R. Czinkota and Ilkka A. Ronkainen use ... Leer más

    $150.99 USD

  • Anticipating and Preparing for Emerging Skills and Jobs

    Key Issues, Concerns, and Prospects

    Edición de Brajesh Panth, Rupert Maclean ...
    Series Libro 55 - Education in the Asia-Pacific Region: Issues, Concerns and Prospects
    This open access book analyzes the main drivers that are influencing the dramatic evolution of work in Asia and the Pacific and identifies the implications for education and training in the region. It also assesses how education and training philosophies, curricula, and pedagogy can be reshaped to produce workers with the skills required to meet the emerging demands of the Fourth Industrial ... Leer más

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  • Negotiation Excellence: Successful Deal Making

    de Michael Benoliel ...
    Negotiation Excellence: Successful Deal Making was written by leading negotiation experts from top-rated universities in the USA and in Asia and its objective is to introduce the readers to the theory and best practices of effective negotiation. The book includes chapters ranging from: preparing and planning well for successful negotiations; building relationships and establishing trust between ... Leer más

    $21.99 USD

  • Improving Schools through Community Engagement

    A Practical Guide for Educators

    de Kathy Gardner Chadwick ...
    Engage your community and help students achieve their full potential!Americans see public schools as a critical community resource and rank education as a priority second only to the economy. How can educators harness this public interest in education to bring parents, families, and communities to action for our schools? Improving Schools Through Community Engagement addresses these questions and ... Leer más

    $10.99 USD

  • Blind Spots, Biases and Other Pathologies in the Boardroom

    de Kenneth A. Merchant ...
    In this book we argue that as a first step it is important to recognize these group dynamics and the problems they cause. Some of them can be minimized through, for example, properly designed decision processes. Others are more complicated. But all of them need to be recognized and understood so that we can properly shape our expectations of the degree and quality of oversight corporate boards of ... Leer más

    $6.99 USD

  • The Futures of School Reform

    Edición de Jal Mehta, Frederick M. Hess, Robert B. Schwartz ...
    The Futures of School Reform represents the culminating work of a three-year discussion among national education leaders convened by the Harvard Graduate School of Education.Based on the recognition that current education reform efforts have reached their limits, the volume maps out a variety of bold visions that push the boundaries of our current thinking. Taken together, these visions identify ... Leer más

    $28.99 USD