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  • Agile Marketing: como as metodologias ágeis e o uso de dados estão revolucionando a gestão do marketing

    de Neil Perkin ...
    Traducido por Luis Reyes Gil ...
    Talvez você já tenha ouvido falar sobre agile ou metodologias ágeis, mas o emprego desta mentalidade e suas ferramentas ao marketing é um fenômeno bem mais recente. Em Agile Marketing: como as metodologias ágeis e o uso de dados estão revolucionando a gestão do marketing, Neil Perkin, reconhecido especialista na área, discute a profunda transformação pela qual a gestão do marketing está passando. ... Leer más

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  • Agile Transformation

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    How can business leaders and organization development professionals enable their companies to succeed in a digital age? Use the second edition of Agile Transformation to improve business performance.Packed full of practical advice, this new edition features updates on data-driven decision-making and the importance of putting it at the centre of mindset change and transformation to empower teams to ... Leer más

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  • Agile Marketing

    Unlock Adaptive and Data-driven Marketing for Long-term Success

    de Neil Perkin ...
    Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater ... Leer más

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  • Agile marketing

    Rapidità, efficienza e controllo per il marketing team di domani

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    Chiunque lavori nel marketing oggi ha davanti sfide importantissime: l’aumento della concorrenza, la crescita dei canali di comunicazione e l’esponenziale aumento delle aspettative degli acquirenti. La risposta a queste sfide è la metodologia agile. Solo i team capaci di sperimentare e adattarsi con flessibilità, adottando un approccio data-driven, sapranno rispondere ai cambiamenti del mercato e ... Leer más

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  • Building the Agile Business through Digital Transformation

    How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations?***Building the Agile Business through Digital Transformation***is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside ... Leer más

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  • Agile transformation

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    de Neil Perkin ...
    Le tecnologie digitali hanno avuto un impatto enorme sulla nostra realtà. Il mondo cambia più in fretta, e così le richieste del mercato. Nuovi competitor e nuove tecnologie dall’effetto dirompente compaiono sulla scena a ritmo sempre più serrato. Eppure moltissime imprese restano bloccate. Bloccate da metodologie di lavoro sorpassate, in processi decisionali poco orizzontali e che inibiscono l ... Leer más

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  • Transformação Digital com metodologias ágeis: Como usar o Agile para tornar sua empresa mais ágil e competitiva na era digital

    de Neil Perkin ...
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    A revolução digital impôs uma nova realidade às empresas. Os modelos de negócio e a arquitetura organizacional tradicionais já não dão conta de produzir as respostas adequadas e em tempo hábil aos desafios do ambiente, aos anseios dos clientes e à concorrência. É nesse cenário que emerge o Agile, uma mentalidade que vem moldando a cultura das empresas mais inovadoras do mercado e permite que elas ... Leer más

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  • Commissioning Healthcare in England

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    This timely book is the most comprehensive account yet of recent commissioning practice in the English NHS and its impact on health services and the healthcare system.Drawing on eight years of research, expert researchers in the field analyse crucial aspects of commissioning, including competition and cooperation, the development of Clinical Commissioning Groups and contractual mechanisms. They ... Leer más

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