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“neil kelley”

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  • Customer-Centric Marketing

    Supporting Sustainability in the Digital Age

    de Jon James, Neil Kelley, Dr Neil Richardson ...
    Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development ... Leer más

    $35.99 USD

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  • Perfect Phrases for Customer Service, Second Edition

    de Robert Bacal ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Leer más

    $12.99 USD

  • The Marketing Gurus

    Lessons from the Best Marketing Books of All Time

    de Chris Murray, Soundview Executive Book Summaries Eds. ...
    Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together ... Leer más

    $4.99 USD

  • Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    de Fraser P. Seitel, John Doorley ...
    Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a ... Leer más

    $12.99 USD

  • 30 Days to Online PR & Marketing Success

    The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients

    de Gail Martin ...
    Series series 30 Days series
    Google and the Internet have changed how the PR game is played—and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing—If they know the tricks of the trade.Using a unique Rule of 30™approach, 30 Days to Online PR and ... Leer más

    $10.99 USD

  • A Crowdfunder's Strategy Guide

    Build a Better Business by Building Community

    de Jamey Stegmaier ...
    More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community ... Leer más

    $17.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Business-to-Business Marketing

    A step-by-step guide

    de Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Leer más

    $9.99 USD

  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

    de Paul M. Rand ...
    Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are ... Leer más

    $20.99 USD

  • How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

    de ANNE MARIE ...
    Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With the help of this book, you can do something about it without paying thousands of dollars to a professional Reputation Management agency to fix your online reputation. With the easy step by ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Mobile Influence

    The New Power of the Consumer

    de Chuck Martin ...
    The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use ... Leer más

    $11.59 USD o gratis con Kobo Plus

  • The Strategic Storyteller

    Content Marketing in the Age of the Educated Consumer

    de Alexander Jutkowitz ...
    The world needs more storytellers.Storytelling is an inherently innovative activity.When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.For individuals, crafting stories is the primary way we can make sense of ... Leer más

    $15.00 USD

  • F-Commerce Handbook

    de Paul Marsden, Paul Chaney ...
    The 10 Secrets to Selling on the World’s #1 Social NetworkFacebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a ... Leer más

    $8.99 USD