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“natalie cleton”

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  • Essentials of Business Research Methods

    de Michael Page, Niek Brunsveld, Adam Merkle, Natalie Cleton, Joe Hair Jr. ...
    Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.Covering both qualitative and quantitative analysis, the book explores ... Leer más

    $105.99 USD

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  • Doing Surveys Online

    de Vera Toepoel ...
    Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up.This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and ... Leer más

    $70.99 USD

  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    de Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...
    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Leer más

    $72.99 USD

  • Effective Grant Writing and Program Evaluation for Human Service Professionals

    de Kenneth L. Terao, Francis K. O. Yuen, Anna Marie Schmidt ...
    A state-of-the-art guide for developing grants witha strong emphasis on using program outcome measurement to underscore need and accountabilityBased on the authors' many years of experience in the public and nonprofit sectors, Effective Grant Writing and Program Evaluation for Human Service Professionals integrates the topics of grant proposal writing and program evaluation, offering grant seekers ... Leer más

    $47.00 USD

  • Survey Methodology

    de Robert M. Groves, Floyd J. Fowler Jr., Mick P. Couper, James M. Lepkowski, Eleanor Singer, Roger Tourangeau ...
    Series Libro 561 - Wiley Series in Survey Methodology
    Praise for the First Edition:"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."—Journal of the American Statistical Association"Overall, the high quality of the text material is matched by the quality of writing . . ."—Public Opinion Quarterly". . . it should find an audience everywhere ... Leer más

    $83.00 USD

  • Criterion-referenced Test Development

    Technical and Legal Guidelines for Corporate Training

    de Sharon A. Shrock, William C. Coscarelli ...
    Criterion-Referenced Test Development is designed specifically for training professionals who need to better understand how to develop criterion-referenced tests (CRTs). This important resource offers step-by-step guidance for how to make and defend Level 2 testing decisions, how to write test questions and performance scales that match jobs, and how to show that those certified as ?masters? are ... Leer más

    $41.00 USD

  • Marketing Database Analytics

    Transforming Data for Competitive Advantage

    de Andrew D. Banasiewicz ...
    Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... Leer más

    $95.99 USD

  • A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

    de David Michaelson, Don W. Stacks ...
    Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicate—but to prove impact.This fully updated third edition equips you with the tools to do exactly that.Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, ... Leer más

    $10.79 USD

  • Essentials of Marketing Research

    Putting Research Into Practice

    de Kenneth E. Clow, Karen E. James ...
    This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research ... Leer más

    $116.99 USD

  • Predictive Analytics, Data Mining and Big Data

    Myths, Misconceptions and Methods

    de S. Finlay ...
    Series series Business and Management (R0)
    This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. ... Leer más

    $53.99 USD

  • Designing Surveys

    A Guide to Decisions and Procedures

    de Johnny Blair, Edward Blair, Ronald F. Czaja ...
    Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a "how-to" guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, ... Leer más

    $70.99 USD

  • The Marketing Research Guide

    de Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood ...
    Get the tools you need for effective market researchincluding Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. ... Leer más

    $94.99 USD