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1 - 12 de 12 resultados para “nancy r lee”
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  • GOOD WORKS!

    Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen - verbessern

    de Philip Kotler, David Hessekiel, Nancy R. Lee ...
    Traducido por Nikolas Bertheau ...
    Series series Dein Business
    Unternehmen, die sich heute gesellschaftliche Verantwortung (Corporate Social Responsibility) auf die Fahnen schreiben, haben folgendes Problem: Entweder man wirft ihnen vor, CSR opportunistisch als Marketinginstrument zu missbrauchen, oder sie gelten als sozialromantische Übergangsphänomene ohne ernsthafte wirtschaftliche Ambition. Good Works! wendet sich an Unternehmenslenker, die aus tiefer ... Leer más

    $30.99 USD o gratis con Kobo Plus

  • Corporate Social Responsibility

    Doing the Most Good for Your Company and Your Cause

    de Philip Kotler, Nancy R. Lee ...
    Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain ... Leer más

    $26.00 USD

  • Conducting Social Marketing Research

    A Practical Guide

    de Nancy R. Lee ...
    High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research: A Practical Guide fills this gap.Offering a clear and concise roadmap for leading social marketing research, the book begins with an introduction to social marketing and ... Leer más

    $33.99 USD

  • Social Marketing

    Behavior Change for Good

    de Philip Kotler, Julie Colehour, Nancy R. Lee ...
    Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed ... Leer más

    $100.99 USD

  • Success in Social Marketing

    100 Case Studies From Around the Globe

    de Nancy R. Lee, Philip Kotler ...
    Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, ... Leer más

    $58.99 USD

  • The Practice of Managerial Leadership

    de Nancy R. Lee ...
    The Practice of Managerial Leadership describes a total system for managing organizations. This practical system is made up of a integrated set of principles, practices and procedures. The concepts in the system are logical and consistent and have been developed over 50 years by Dr. Elliott Jaques and his colleagues in 15 countries, through continuing consulting research work in organizations. Dr. ... Leer más

    $8.99 USD

  • Good Works!

    Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

    de Philip Kotler, David Hessekiel, Nancy R. Lee ...
    Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.Businesspeople who mix cause and commerce are often ... Leer más

    $17.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Policymaking for Citizen Behavior Change

    A Social Marketing Approach

    de Nancy R. Lee ...
    Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial ... Leer más

    $64.99 USD

  • The Practice of Managerial Leadership

    Second Edition

    de Nancy R. Lee ...
    The Practice of Managerial Leadership describes the comprehensive, science-based set of principles and practices called Requisite Organization, developed by Dr. Elliott Jaques and his colleagues through consulting research work over 55 years in 15 countries. Nancy Lee worked with Dr. Jaques for more than 20 years. The book is written for managers at all levels and is focused on the managerial role ... Leer más

    $5.99 USD

  • Social Marketing to Protect the Environment

    What Works

    de Doug McKenzie-Mohr, Philip Kotler, P. Wesley Schultz, Nancy R. Lee ...
    Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the ... Leer más

    $70.99 USD

  • La Práctica Del Liderazgo Gerencial

    de Nancy R. Lee ...
    La prctica del liderazgo gerencial describe al conjunto integral de principios basados sobre conocimiento cientfico incluyente abarcador comprehensivo denominado La organizacin requerida, desarrollada por el Dr. Elliott Jaques y sus colegas mediante el trabajo de investigacin en consultora durante ms de 55 aos en 15 pases. Nancy Lee trabaj con el Dr. Jaques durante ms de 20 aos. Este libro est ... Leer más

    $8.99 USD

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  • 2600 Phrases for Effective Performance Reviews

    Ready-to-Use Words and Phrases That Really Get Results

    de Paul Falcone ...
    This trusted reference puts thousands of ready-to-use words, phrases, descriptions, and action items right at your fingertips — perfect for review time, creating development plans, and monitoring performance year-round.Whether you're an HR professional or a manager, chances are there's one task you really dislike: giving performance reviews. Even if you know the basic points you want to get across ... Leer más

    $10.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro