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  • Virtual Social Networks

    Mediated, Massive and Multiplayer Sites

    Edición de N. Panteli ...
    Series series Business and Management (R0)
    As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. It is within the context of simultaneous excitement and anxiety that we discuss Virtual Social Networks. ... Leer más

    $89.99 USD

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  • Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a ... Leer más

    $12.99 USD

  • Online Marketing Curator

    Ads and SEO Traffic Source

    Series Libro 1 - Online Marketing Curator - Affiliate Friendly
    Do you want to know more about ADS, TRAFFIC and SEO Terminology? Note: In every ADVERT, there are things that matter most and which helps one to succeed in his campaign. And Online Marketing is all about creating the awareness of your product/service to millions who surf the InterNet. Some might have a specific product in mind or some might not. But the most important part of this is, how to ... Leer más

    $2.50 USD

  • Brilliant PR

    Create A Pr Sensation, Whatever Your Budget, Whatever Your Business

    de Cathy Bussey ...
    Series series Brilliant Business
    Cathy Wallace is features editor of PRWeek, the leading title for the UK PR industry. Prior to PRWeek she worked for a range of daily and weekly newspapers and magazines, and first cut her teeth as a trainee reporter on a local newspaper more than seven years ago. ... Leer más

    $9.99 USD

  • Sex, Money, Happiness, and Death

    The Quest for Authenticity

    Series series Business and Management (R0)
    The four main tenets of life are explored in this unique new book that examines the issues that touch each executive, or for that matter, people in general. Based on his experiences as a psychoanalyst, professor and leadership coach, the author explores how 'Sex, Money, Happiness and Death' affect our work and our lives in general. ... Leer más

    $98.99 USD

  • App Store Fame and Fortune With Public Relations

    de Dave Struzzi ...
    The success of app stores has put dollar signs in the eyes of many app developers.Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines.If a single photo sharing app can go from zero downloads to millions of downloads, and eventually a billion dollar payday, so can yours. If a single drawing game app can go from zero downloads ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Public Relations Theory II

    Edición de Carl H. Botan, Vincent Hazleton ...
    Series series Routledge Communication Series
    The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in ... Leer más

    $81.99 USD

  • The Changing MO of the CMO

    How the Convergence of Brand and Reputation is Affecting Marketers

    de MaryLee Sachs ...
    MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with ... Leer más

    $51.99 USD

  • Crisis Communication in Canada

    Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and ... Leer más

    $35.99 USD

  • Why Marketing to Women Doesn't Work

    Using Market Segmentation to Understand Consumer Needs

    de J. Darroch ...
    Series series Business and Management (R0)
    This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. ... Leer más

    $31.99 USD

  • PRoactive: The Public Relations Job Hunter's Guide

    de Jeff Domansky ...
    Having trouble finding a real PR job? Applied for dozens of public relations jobs using traditional techniques and still can't get an interview? Overwhelmed by too much information and don't know where to start? PRoactive: The Public Relations Job Hunter's Guide will help you find and win a job.Recent US PR job numbers are BIG and trends are positive for public relations job hunters. Despite the ... Leer más

    $9.98 USD o gratis con Kobo Plus

  • Generation Jobless?

    Turning the youth unemployment crisis into opportunity

    de P. Vogel ...
    Series series Business and Management (R0)
    Offering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this book provides a constructive look at change. It directs the youth to become job creators, not job seekers, and to approach the corporate and political worlds with an entrepreneurial mind-set. ... Leer más

    $31.99 USD