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“murat unanoglu”

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  • Cultural Marketing and Metaverse for Consumer Engagement

    Edición de Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja ...
    People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in ... Leer más

    $238.49 USD

  • Enhancing Customer Engagement Through Location-Based Marketing

    Edición de Amandeep Singh, Amit Mittal, Murat Unanoglu ...
    Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take ... Leer más

    $238.49 USD

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  • Marketing and Advertising in the Online-to-Offline (O2O) World

    Edición de Hesham Osama Dinana ...
    The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand ... Leer más

    $238.49 USD

  • Developing Relationships, Personalization, and Data Herald in Marketing 5.0

    Edición de Jasmine Kaur, Priya Jindal, Amandeep Singh ...
    Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of ... Leer más

    $215.99 USD

  • Handbook of Research on Smart Management for Digital Transformation

    Edición de Belem Barbosa, Sandra Filipe, Claudia Amaral Santos ...
    In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic ... Leer más

    $278.99 USD

  • Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms

    Edición de Babita Singla, Kumar Shalender, Nripendra Singh ...
    Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this ... Leer más

    $256.49 USD

  • Handbook of Research on Digital Transformation Management and Tools

    Edición de Richard Pettinger, Brij B. Gupta, Alexandru Roja, Diana Cozmiuc ...
    Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for ... Leer más

    $278.99 USD

  • Digital Transformation and Innovation in Emerging Markets

    Edición de Mohammed Albakri ...
    Digital transformation and innovation reshape today’s emerging markets, unlocking new opportunities for economic growth and social progress. As these regions embrace technological advancements, industries such as finance, healthcare, and education continue to improve. Mobile connectivity and internet access have increased the presence of digital entrepreneurs, fostering innovation to address local ... Leer más

    $206.99 USD

  • Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

    Edición de Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi ...
    Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital ... Leer más

    $238.49 USD

  • Driving Transformative Change in E-Business Through Applied Intelligence and Emerging Technologies

    Edición de Hamed Taherdoost ...
    Investments in technologies such as the cloud, the internet of things (IoT), and robotic process automation are part of a strategy that helps organizations respond to changing customer demands and operational challenges. Emerging technologies are becoming one of the most remarkable elements to be considered in businesses, and e-businesses are no exception. With the expansion of e-businesses ... Leer más

    $215.99 USD

  • Consumer Experience and Decision-Making in the Metaverse

    Edición de Theodore Tarnanidis ...
    Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. ... Leer más

    $224.99 USD

  • Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics

    Edición de Garima Malik, Dharmendra Singh, Rohit Bansal ...
    The convergence of the metaverse and gamification is transforming how people engage with digital environments, offering immersive, interactive experiences that extend beyond entertainment into education, healthcare, business, and social interaction. As digital and physical realities increasingly blend, gamified elements drive user motivation, collaboration, and innovation in virtual spaces. This ... Leer más

    $211.49 USD