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“mudassir rafi”

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  • AI, Machine Learning, and Image Processing in Market Research and Branding

    Edición de Md Faiz Ahmad, Mudassir Rafi, Mohd Danish Kirmani ...
    Artificial Intelligence (AI) are one of the many tools transforming the way market research and branding are conducted by enabling deeper and more accurate insights into consumer behavior. Using advanced algorithms, businesses can analyze vast amounts of structured and unstructured data to uncover patterns that were previously difficult to detect. Image processing allows brands to understand how ... Leer más

    $188.99 USD

  • AI in Consumer Analytics and Strategic Branding

    Edición de Md Faiz Ahmad, Mudassir Rafi, Mohd Danish Kirmani ...
    The advancement of intelligent technologies reshapes the marketing ecosystem. Organizations are now driven by data-rich, intelligent marketing strategies and tools, capable of understanding consumers’ preference, and allowing personalized responses in real-time. From decoding complex consumer behaviors to crafting adaptive brand strategies, AI-enabled tools redefine how organizations compete, ... Leer más

    $188.99 USD

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  • Artificial Intelligence in Customer Service

    The Next Frontier for Personalized Engagement

    Edición de Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika ...
    Series series Intelligent Technologies and Robotics (R0)
    This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in ... Leer más

    $179.99 USD

  • Achieving Digital Transformation through Analytics and AI

    de Jay Liebowitz ...
    Series Libro 8 - Digital Transformation: Accelerating Organizational Intelligence
    Due to the rapid emergence of the development and use of Analytics and AI in organizations, this book focuses on these aspects related to digital transformation. We are in the midst of the GenAI craze, with prompt engineering, large language models, and AI ethics playing key roles. According to estimates, about 329 million terabytes of data are created each day [https://explodingtopics.com/blog ... Leer más

    $62.99 USD

  • Artificial Intelligence Transforming Marketing

    Renewed Theoretical Bases and New Paradigms

    Edición de José Duarte Santos, Paulo Botelho Pires, Joaquim Pratas ...
    Series series Business and Management (R0)
    This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer satisfaction, optimize lead generation, and drive sales growth, it provides readers with practical ... Leer más

    $179.09 USD

  • AI-Powered Entrepreneurial Marketing and Communication

    Edición de Andreas Masouras, Prashant Maurya, Panikos Symeou ...
    Intelligent technologies integrated with entrepreneurial marketing represent a transformative shift in how startups and small businesses connect with audiences, build brands, and drive growth. By leveraging AI tools, entrepreneurs can create personalized and efficient marketing strategies. AI enables real-time insights into consumer behavior, optimized content creation, targeted advertising, and ... Leer más

    $188.99 USD

  • Adapting Global Communication and Marketing Strategies to Generative AI

    Edición de Albérico Travassos Rosário, Anna Carolina Boechat ...
    In a rapidly evolving global landscape, communication and marketing undergo transformative changes driven by advancements in generative artificial intelligence (GAI), shifting consumer values, and the rise of new cultural paradigms. Traditional strategies are no longer sufficient to capture the attention and trust of discerning audiences. Today, marketers and researchers grapple with the ... Leer más

    $202.49 USD

  • AI-Driven Social Media Content Management: Frameworks, Tools, and Best Practices

    Edición de Jorge Remondes ...
    Artificial intelligence (AI) is transforming how organizations plan, create, and deliver social media content across increasingly complex digital ecosystems. By integrating machine learning and automation into workflows, it enables more efficient content production, smarter scheduling, and continuous performance optimization. These technologies also support deeper audience insights, allowing for ... Leer más

    $152.99 USD

  • Agile AI-Powered Project Management for Modern Delivery Organizations

    Edición de Otmane Azeroual ...
    Agile AI-powered project management revolutionizes how modern delivery organizations plan, execute, and adapt to business environments. By integrating AI with agile management, teams can leverage data-driven insights, predictive analytics, and automation to enhance decision-making, optimize workflows, and improve project outcomes. AI tools can identify risks, allocate resources, and learn from ... Leer más

    $211.49 USD

  • Digital Transformation and Human Potential in the AI Era

    Edición de Krastev Viliyan Krastev, Chandni Rani, Olga Ergunova, Pooja Kansra, Tanveer Kajla ...
    Digital and intelligent technologies redefine how individuals and organizations learn, work, and create value. As AI automates routine tasks and improves human capabilities, it opens new paths for innovation, collaboration, and personal growth. This shift challenges traditional roles and skillsets, pushing people to adapt, reskill, and embrace continuous learning. It also highlights the importance ... Leer más

    $202.49 USD

  • Integrating AI and Machine Learning into Business and Management Education

    Edición de Manjunath B.R., Sunil Kumar ...
    The integration of AI and machine Learning into business education has developed a more efficient way of training future leaders. These technologies enhance the curriculum design and equip students with critical and analytical decision skills for today’s fast paced business environment. AI and machine learning tools foster experiential learning and bridge the gap between theory and practice. As ... Leer más

    $202.49 USD

  • AI-Driven Learning and Engagement in Higher Education

    de Muhammad Usman Tariq ...
    Artificial Intelligence (AI) has rapidly emerged as a revolutionary force across various sectors, with a profound influence permeating the domain of higher education. AI in higher education encompasses a wide range of applications designed to enhance teaching methodologies, streamline administrative processes, and personalize learning experiences. The transformative potential of AI lies in its ... Leer más

    $247.49 USD