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  • Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

    Internal Marketing

    Edición de Pantea Foroudi, Morteza Akbari ...
    Series series Business and Management (R0)
    There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.e., employees of organization) and create ... Leer más

    $125.09 USD

  • Sustainable Entrepreneurship

    Series series Earth and Environmental Science (R0)
    This book explores innovative practices that promote environmental, social, and economic sustainability in business. It serves as a vital resource for aspiring entrepreneurs and established leaders, offering actionable insights into creating value while addressing global challenges. By integrating theory with real-world case studies, readers will learn effective strategies for implementing ... Leer más

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  • Corporate Social Responsibility and the Supply Chain

    CSR Collaboration with Suppliers

    Series series Routledge Open Business and Economics
    Due to the growing importance of global interdependencies, corporate social responsibility has become an important issue both for the business and the entire society. Customers expect corporate social responsibility, and if an organization is insensitive to these issues, it runs the risk of losing its key customers. The interaction and integration of corporate social responsibility and supply ... Leer más

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  • Digitalization

    Approaches, Case Studies, and Tools for Strategy, Transformation and Implementation

    Series series Business and Management (R0)
    What do vehicle manufacturers like Rosenbauer, logistics companies like DB Schenker, a compressor manufacturer such as Bauer, an elevator manufacturer such as ThyssenKrupp, and a hygiene goods manufacturer like Hagleitner all have in common? They all use the potential of digitization to offer smarter and faster services to customers and to actively shape the digital transformation of their ... Leer más

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  • Talent Management in Practice

    An Integrated and Dynamic Approach

    Series series Emerald Points
    Talent Management (TM) is an issue of critical importance for today’s senior managers. Employers acknowledge that an engaged, skilled and motivated workforce is key to achieving growth and competitive advantage. Organizations are hiring TM officers and implementing TM strategies and programs to attract and retain the best employees. Yet many organizations still find it difficult to develop a ... Leer más

    $45.09 USD

  • Advances in Pharma Business Management and Research

    Volume 1

    This open access book presents a unique collection of practical examples from the field of pharma business management and research. It covers a wide range of topics such as: 'Brexit and its Impact on pharmaceutical Law - Implications for Global Pharma Companies', 'Implementation of Measures and Sustainable Actions to Improve Employee's Engagement', 'Global Medical Clinical and Regulatory Affairs ... Leer más

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  • Management Innovations for Healthcare Organizations

    Adopt, Abandon or Adapt?

    Series series Routledge Studies in the Management of Voluntary and Non-Profit Organizations
    Innovations in management are becoming more numerous and diverse, and are appearing in organizations providing many different kinds of products and services. The purpose of this book is to examine whether some widely-promoted examples of these management innovations – ranging from techniques such as Kaizen to styles of leadership and the management of learning – can usefully be applied to ... Leer más

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  • Social Media in the Marketing Context

    A State of the Art Analysis and Future Directions

    Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers ... Leer más

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  • The Digital Healthcare Revolution

    Towards Patient Centricity with Digitization, Service Innovation and Value Co-creation

    Series series Business and Management (R0)
    The healthcare system is experiencing unprecedented challenges and opportunities that will revolutionize the sector. The rising demand for health services and the resources restrictions have put increased pressure on healthcare organizations to improve cost-efficiency and service offerings. The pandemic has further exacerbated the main pressure points of the healthcare sector. Currently, the shift ... Leer más

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  • Organisational Behaviour and Design

    Implications for Management

    Series series Business and Management (R0)
    This book focuses on conceptual frameworks, debates, tools and developments in the fields of organizational behaviour and organizational design. It analyses the concepts related to organizational behaviour such as leadership, organizational climate, and motivation, at one side, and focuses on the general framework for organizational design in detail in all its components (strategy, environment, ... Leer más

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  • Organizational Insights: Healthcare Perspective

    An Introduction to the Dynamics of Healthcare Excellence

    Edición de Bandar Alknawy ...
    Series series Business and Management (R0)
    This open access book offers unique insights into organizational management in healthcare. It helps healthcare professionals understand how the unique imprints of healthcare organizations shape their identity drawing from practical experiences and evidence-based practices to promote positive change in the industry. The book also addresses the importance of adaptability in health systems in ... Leer más

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  • Global Perspectives on Green HRM

    Highlighting Practices Across the World

    Series series Business and Management (R0)
    Environmental sustainability has become increasingly important because of irreversible climate change, widespread environmental pollution, and dwindling resource availability over time. Organisations have recently come under more pressure due to increasing economic, political, and societal concerns to address environmental issues and improve their environmental performance. Recently, green human ... Leer más

    $179.09 USD