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  • Cultural Identity, Ethnocentrism, and Destination Branding in Tourism

    In today's globalized tourism industry, cultural identity, ethnocentrism, and destination branding play significant roles in shaping travelers' perceptions and influencing destination competitiveness. Cultural identity serves as a valuable asset for attracting visitors by highlighting a destination's unique heritage, traditions, and values. Ethnocentrism can affect tourists' attitudes, preferences ... Leer más

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  • Ethnocentrism and its Impact on Tourism Outcomes

    Tourism in a globalized world is no longer just about where people go; it's shaped by the cultural, social, and economic lens through which travelers see the world. Ethnocentrism, the tendency to favor one's own culture over others, plays a quiet but powerful role in this, steering how tourists choose destinations, judge their experiences, and perceive destination brands. At the same time, ... Leer más

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  • AI for Sustainable Tourism Development: Destination Management, Heritage, and Innovation

    The tourism sector is undergoing a profound transformation as artificial intelligence (AI) becomes increasingly intertwined with the global pursuit of sustainable development. Advances in intelligent technologies are changing how destinations are planned, managed, and experienced, creating new possibilities for addressing some of the industry's most pressing challenges. At the same time, growing ... Leer más

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  • Sustainable Tourism Marketing in the Era of Artificial Intelligence

    The tourism industry is undergoing a significant transformation as sustainability and digital innovation become central priorities for destinations, businesses, and travelers alike. Growing environmental concerns, changing consumer expectations, and advances in artificial intelligence (AI) are reshaping how tourism experiences are designed, marketed, and managed. AI-powered technologies are ... Leer más

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  • Exploring AI and Consumer Decision-Making in Tourism and Marketing

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    Artificial intelligence (AI) changes the way consumers make decisions in tourism and marketing. From personalized travel recommendations to dynamic pricing and targeted advertising, AI tools shape how people search for, choose, and experience destinations and services. AI continues to influence consumer behavior, including how data-driven technologies impact trust, choice, and satisfaction. ... Leer más

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  • Maximizing Destination Marketing Strategies in the Digital Era

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    The rapid advancement of technology has transformed how destinations market themselves, making digital strategies essential for attracting and engaging modern travelers. Leveraging tools like social media, data analytics, and virtual reality can create more personalized and immersive experiences that drive tourism and economic development. Understanding and adapting to these digital trends is ... Leer más

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  • Shifts in Knowledge Sharing and Creativity for Business Tourism

    In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. ... Leer más

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