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1 - 12 de 12 resultados para “mike kennard”
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  • The A to Z of Innovation Management

    Essential Guide to 26 Key Innovation Management Theories, Models & Frameworks

    de Dr Mike Kennard ...
    Innovation - easy to say, but invariably difficult to manage.Why does this matter? Because without managing innovation effectively your customers will eventually leave for innovative competitors that can better serve their needs.Innovation Management has therefore become a rapidly growing field of study, but this in turn has made it increasingly difficult to keep abreast of the key developments ... Leer más

    $13.36 USD

  • Innovation and Entrepreneurship

    de Mike Kennard ...
    Series series Management Practice Essentials
    The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.The book:• Identifies the key challenges and dilemmas faced by ... Leer más

    $30.99 USD

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  • Marketing 3.0

    From Products to Customers to the Human Spirit

    de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Leer más

    $17.00 USD

  • The Best Business Books Ever

    The 100 Most Influential Management Books You'll Never Have Time To Read

    de Basic Books ...
    Given the urgency and immediacy of so many business problems and challenges, a solid grounding in the history and evolution of business thinking will help managers separate fad from fact and apply the cumulative wisdom of the writers whose ideas have demonstrated profound and lasting impact. From Sun Tzu's timeless Art of War to the inventors of modern management in the 1920s-'40s to the books ... Leer más

    $10.99 USD

  • Managers Not MBAs

    A Hard Look at the Soft Practice of Managing and Management Development

    de Henry Mintzberg ...
    In this sweeping critique of how managers are educated and how, as a consequence, management is practiced, Henry Mintzberg offers thoughtful and controversial ideas for reforming both.“The MBA trains the wrong people in the wrong ways with the wrong consequences,” Mintzberg writes. “Using the classroom to help develop people already practicing management is a fine idea, but pretending to create ... Leer más

    $15.99 USD

  • Sustainability Champion's Guidebook

    How to Transform Your Company

    de Bob Willard ...
    "Canadian sustainability expert Bob Willard, whp spent 34 years with IBM, offers a punchy, practical guide to leading change in your company in The Sustainability Champion's Guidebook. He presents a seven-step model of change, seven practices that sustainability champions in companies must follow, seven paradoxes they will face, and seven "derailers" to avoid. If you're interested in becoming a ... Leer más

    $14.99 USD

  • Innovation Management

    de Jan van den Ende ...
    Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, ... Leer más

    $55.99 USD

  • Innovation Leaders

    How Senior Executives Stimulate, Steer and Sustain Innovation

    de Jean-Philippe Deschamps ...
    Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams.For innovation to occur leadership has to be ... Leer más

    $42.00 USD

  • The Accountable Leader

    Developing Effective Leadership Through Managerial Accountability

    de Brian Dive ...
    The Accountable Leader is centred around three themes - leadership, accountability and organizational structure, and explores what it means for managers to be held to account at all levels in an organization. It will show that most leadership related problems arise from the ineffectiveness of organisational structures that lack accountable jobs.Complete with case study material and international ... Leer más

    $35.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Reinventing Management

    Smarter Choices for Getting Work Done, Revised and Updated Edition

    de Julian Birkinshaw ...
    The economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long-term consequences, and to put their own interests ahead of those of their employers and their shareholders.The revised edition of ... Leer más

    $21.00 USD

  • Reinventing Management

    Smarter Choices for Getting Work Done

    de Julian Birkinshaw ...
    The recent economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long-term consequences, and to put their own interests ahead of those of their employers and their shareholders.And looking ... Leer más

    $34.95 USD

  • What You Need to Know about Strategy

    de Jo Whitehead ...
    In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the ... Leer más

    $13.00 USD