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  • Thinking with Bruno Latour in Rhetoric and Composition

    Best known for his books We Have Never Been Modern, Laboratory Life, and Science in Action, Bruno Latour has inspired scholarship across many disciplines. In the past few years, the fields of rhetoric and composition have witnessed an explosion of interest in Latour’s work. Editors Paul Lynch and Nathaniel Rivers have assembled leading and emerging scholars in order to focus the debate on what ... Leer más

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  • Lean Technical Communication

    Toward Sustainable Program Innovation

    Series series ATTW Series in Technical and Professional Communication
    Winner of the 2020 CCCC Research Impact AwardLean Technical Communication: Toward Sustainable Program Innovation offers a theoretically and empirically-grounded model for growing and stewarding professional and technical communication programs under diverse conditions. Through case studies of disruptive innovations, this book presents a forward-looking, sustainable vision of program administration ... Leer más

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  • Words - I Know What I Want To Say - I Just Don't Know How To Say It

    How To Write Essays, Reports, Blogs, Presentations, Books, Proposals, Memos, And Other Nonfiction

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  • Forgotten Hollywood Forgotten History

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    Nothing grabs the mind like a finely crafted film. Memorable lines strike an instant impression, and classic imagery provides celluloid art for us to enjoy time and again. Manny Pacheco has studied motion pictures and understands Hollywood at its core. Through his love and passion for the stars of yesteryear, he presents a review of timeless films, which also uniquely capture seldom told accounts ... Leer más

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  • A Writer's Life

    de Gay Talese ...
    The inner workings of a writer’s life, the interplay between experience and writing, are brilliantly recounted by a master of the art. Gay Talese now focuses on his own life—the zeal for the truth, the narrative edge, the sometimes startling precision, that won accolades for his journalism and best-sellerdom and acclaim for his revelatory books about The New York Times (The Kingdom and the Power), ... Leer más

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  • 1001 Letters For All Occasions

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    Dear Reader,Welcome to fictional Smalltown, Ohio--where every resident knows how to write clear, concise, attention-grabbing letters. With more samples than any other book, 1001 Letters for All Occasions is the resource any time written communication is in order. Letters are still the best way to communicate, and the residents of Smalltown are happy to share their best examples with you.We provide ... Leer más

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  • Advertising Media Planning, Seventh Edition

    The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh ... Leer más

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  • The Complete Idiot's Guide to Screenwriting

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  • McGraw-Hill's Concise Guide to Writing Research Papers

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    Series series Perfect Phrases Series
    Write an effective research paper--no sweat!The words “research paper” may send a chill down your spine. You're thinking about the hours of research and the days of writing ahead-and that's after wringing your hands about the topic! Never fear, this concise resource will guide you through the process step-by-step and make the experience painless. With veteran composition instructor Carol Ellison's ... Leer más

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  • Saving the Media

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    de Julia Cagé ...
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    The media are in crisis. Confronted by growing competition and sagging advertising revenue, news operations in print, on radio and TV, and even online are struggling to reinvent themselves. Many have gone under. For too many others, the answer has been to lay off reporters, join conglomerates, and lean more heavily on generic content. The result: in a world awash with information, news ... Leer más

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  • Start to Write: Break Free from Rules, Overcome Your Fear, and Start Writing Today

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    Series Libro 2 - Step-by-Step Guides for Growing Writers
    You want to write.Maybe you leave story ideas on post-it notes all over the house (or your office, or your car, or stuck to your neighbor’s dog). You frantically whisper notes into your phone while you wait in line at the DMV. You might even schedule a four-hour block of time, set yourself up at a hipster coffee shop to people-watch and write.Then you sit down in front of a blank screen and you ... Leer más

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