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  • Deploy Empathy

    A practical guide to interviewing customers (Updated and Expanded Edition)

    With over 5,000 copies sold worldwide, Deploy Empathy has become a go-to guide for anyone interested in learning how to interview customers. This updated and expanded edition includes guidance on using AI in customer research, a customer interview workshop guide, additional analysis methods with worked examples, and more."Deploy Empathy is a playbook for making empathy part of your daily work, and ... Leer más

    $9.99 USD

  • Deploy Empathy

    A Practical Guide to Interviewing Customers

    Deploy Empathy will help you learn the skill of talking to your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will ... Leer más

    $9.99 USD

  • Audiolibro

    Deploy Empathy

    A Practical Guide to Interviewing Customers

    Narrado por Michele Hansen ...

    Completo

    7 hora 9 minutos

    Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will ... Leer más

    $15.99 USD o gratis con Kobo Plus

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    The Jobs To Be Done Playbook

    Align Your Markets, Organization, and Strategy Around Customer Needs

    de Jim Kalbach ...
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    "Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Lean Product Playbook

    How to Innovate with Minimum Viable Products and Rapid Customer Feedback

    de Dan Olsen ...
    Narrado por Walter Dixon ...

    Completo

    9 hora 54 minutos

    The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step ... Leer más

    $29.99 USD

  • The Manager's Path

    A Guide for Tech Leaders Navigating Growth and Change

    Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal—especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey from engineer to technical manager.From mentoring ... Leer más

    $24.99 USD

  • The Staff Engineer's Path

    A Guide for Individual Contributors Navigating Growth and Change

    de Tanya Reilly ...
    For years, companies have rewarded their most effective engineers with management positions. But treating management as the default path for an engineer with leadership ability doesn't serve the industry well--or the engineer. The staff engineer's path allows engineers to contribute at a high level as role models, driving big projects, determining technical strategy, and raising everyone's skills ... Leer más

    $24.99 USD

  • Making Things Happen

    Mastering Project Management

    de Scott Berkun ...
    In the updated edition of this critically acclaimed and bestselling book, Microsoft project veteran Scott Berkun offers a collection of essays on field-tested philosophies and strategies for defining, leading, and managing projects. Each essay distills complex concepts and challenges into practical nuggets of useful advice, and the new edition now adds more value for leaders and managers of ... Leer más

    $28.99 USD

  • DONE

    A Simple and Proven System to Earn More while Managing Less

    de Brad Callen ...
    Learn how to recruit, hire, and manage a 100% remote team of super-talented people … with the step-by-step blueprint that built and grew a $40M/year online business from scratch!If you’re doing everything yourself in your business and feeling burnt-out … have big office overhead and a mandatory in-office requirement that feels like a ball and chain … or already have a moderately successful remote ... Leer más

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  • Product Leadership

    How Top Product Managers Launch Awesome Products and Build Successful Teams

    In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?This ... Leer más

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  • Managing Up

    How to Get What You Need from the People in Charge

    **An indispensable guide to navigating power dynamics, building effective relationships with higher-ups, and earning more authority, freedom, and confidence at work—from one of today’s “most innovative career coaches” (Insider).“Outstanding. Wilding's scripts and strategies show us a better way to get ahead at work.”—Greg McKeown*, New York Times* bestselling author of Essentialism and Effortless* ... Leer más

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  • Articulating Design Decisions

    de Tom Greever ...
    Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you canâ??t get their support, your work will never see the light of dayâ??no matter how good it is.This practical guide focuses on principles, ... Leer más

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