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1 - 12 de 12 resultados para “michel badoc”
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  • Guide pratique du marketing pour les créateurs d'entreprise

    de Michel Badoc, Isabelle Selezneff ...
    Longtemps sous estimé, le marketing constitue un atout essentiel de la réussite pour le créateur d'entreprise. Il est indispensable pour convaincre les investisseurs financiers et les partenaires, réussir la naissance de la jeune pousse, assurer son développement lors de l'adolescence et de la maturité. Contrairement à certaines idées reçues, un bon marketing peut s'élaborer avec des moyens ... Leer más

    $22.12 USD o gratis con Kobo Plus

  • Le neuromarketing en action

    Parler et vendre au cerveau

    de Michel Badoc, Patrick Georges ...
    Series series Marketing
    Comment marquer l'esprit et la mémoire du consommateur ?Comment le faire réagir en fonction de telle ou telle couleur, telle ou telle forme, tel ou tel son, telle ou telle odeur ?Comment cibler la partie de son cerveau qui décide et provoquer l'acte d'achat ?Comment fidéliser vos clients et en conquérir de nouveaux ?Les techniques modernes d'analyses neuromédicales (imagerie cérébrale, analyse de ... Leer más

    $24.45 USD o gratis con Kobo Plus

  • Le neuro-consommateur

    Comment les neurosciences éclairent les décisions d'achat du consommateur

    de Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...
    Series series Marketing
    Alors que le consommateur se croit conscient et rationnel, son cerveau prend, le plus souvent, des décisions inconscientes et irrationnelles. Fondé sur de multiples recherches neuroscientifiques et sur de nombreuses applications en entreprises, cet ouvrage est le premier livre fondamental apportant une vision complète et approfondie sur "les décisions d'achats inconscientes et instinctives des ... Leer más

    $31.45 USD

  • The Neuro-Consumer

    Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

    de Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...
    Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the ... Leer más

    $76.99 USD

  • Neuromarketing in Action

    How to Talk and Sell to the Brain

    de Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...
    Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background ... Leer más

    $35.99 USD

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  • The Sleep Solution

    Why Your Sleep is Broken and How to Fix It

    de W. Chris Winter M.D. ...
    From the host of the Sleep Unplugged podcast—with cutting-edge sleep science and time-tested techniques, The Sleep Solution will help anyone achieve healthy sleep and eliminate pills, pain, and fatigue.If you want to fix your sleep problems, Internet tips and tricks aren’t going to do it for you. You need to really understand what’s going on with your sleep—both what your problems are and how to ... Leer más

    $8.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • What It's Like to Be a Dog

    And Other Adventures in Animal Neuroscience

    de Gregory Berns ...
    "Dog lovers and neuroscientists should both read this important book." -- Dr. Temple GrandinWhat is it like to be a dog? A bat? Or a dolphin? To find out, neuroscientist and bestselling author Gregory Berns and his team did something nobody had ever attempted: they trained dogs to go into an MRI scanner -- completely awake -- so they could figure out what they think and feel. And dogs were just ... Leer más

    $13.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • How Walmart Is Destroying America (And the World)

    And What You Can Do about It

    de Bill Quinn ...
    After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than 3,500 stores, Wal-Mart is now the world's largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World), intrepid Texas newspaperman Bill Quinn continues ... Leer más

    $14.99 USD

  • Neuro-Sell

    How Neuroscience can Power Your Sales Success

    de Simon Hazeldine ...
    Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going ... Leer más

    $31.99 USD

  • The Cognitive-Emotional Brain

    From Interactions to Integration

    de Luiz Pessoa ...
    A study that goes beyond the debate over functional specialization to describe the ways that emotion and cognition interact and are integrated in the brain.The idea that a specific brain circuit constitutes the emotional brain (and its corollary, that cognition resides elsewhere) shaped thinking about emotion and the brain for many years. Recent behavioral, neuropsychological, neuroanatomy, and ... Leer más

    $31.99 USD

  • Navigating the New Retail Landscape

    A Guide for Business Leaders

    de Alan Treadgold, Jonathan Reynolds ...
    The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of ... Leer más

    $43.99 USD

  • The Physiology of Synapses

    de John Carew Eccles ...
    The Physiology of Synapses covers the considerable advances in understanding the complex physiology of synapses. This book is divided into 16 chapters that emphasize the mechanism of synaptic transmission. The first chapters describe the structural and physiological features of chemically transmitting synapses. The subsequent chapters deal with the excitatory postsynaptic responses to presynaptic ... Leer más

    $65.99 USD