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“michael treacy”

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  • The Discipline of Market Leaders

    Choose Your Customers, Narrow Your Focus, Dominate Your Market

    de Michael Treacy, Fred Wiersema ...
    The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that ... Leer más

    $13.99 USD

  • Double-Digit Growth

    How Great Companies Achieve It--No Matter What

    de Michael Treacy ...
    In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book—revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, ... Leer más

    $4.99 USD

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  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    de Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Leer más

    $25.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • HBR'S 10 Must Reads: The Essentials

    de Harvard Business Review, Clayton M. Christensen, Michael E. Porter, Daniel Goleman, Peter F. Drucker ...
    Series series HBR's 10 Must Reads
    An introduction to the most enduring ideas on management from Harvard Business ReviewChange is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Getting Everything You Can Out of All You've Got

    21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

    de Jay Abraham ...
    A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success!Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

    de Harvard Business Review, Clayton M. Christensen, Philip Kotler, Fred Reichheld, Theodore Levitt ...
    Series series HBR's 10 Must Reads
    Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Strategic Planning For Dummies

    de Erica Olsen ...
    If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps ... Leer más

    $14.99 USD

  • The Strategy-Focused Organization

    How Balanced Scorecard Companies Thrive in the New Business Environment

    de David P. Norton, Robert S. Kaplan ...
    The creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In The Strategy-Focused Organization, Robert Kaplan and David Norton share the results of ten years of learning and research into more than 200 companies that have implemented the Balanced ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • Harvard Business Review on Increasing Customer Loyalty

    de Harvard Business Review ...
    How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • What the CEO Wants You To Know, Expanded and Updated

    How Your Company Really Works

    de Ram Charan ...
    The classic on the universal laws of business success, completely revised and updated for today's leadersCompletely rewritten for today’s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Competition Demystified

    A Radically Simplified Approach to Business Strategy

    de Bruce C. Greenwald, Judd Kahn ...
    In the highly competitive world of business, understanding the dynamics of strategy is the key to success.Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Best Secrets of Great Small Businesses

    Creative, Innovative and Cost-Saving Ideas from Great Business Minds

    de Ray Silverstein ...
    Do you have a problem you've never faced before? Are you looking for an idea that will be your next big breakthrough? You are not alone. Every day, thousands of entrepreneurs are creating innovative solutions to business problems. The best of the best are here, in one of the most useful business guides to date.The Best Secrets of Great Small Businesses is the ultimate entrepreneurial guidebook. It ... Leer más

    $11.99 USD