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Who Do You Want Your Customers to Become?

de Michael Schrage ...

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far ... Leer más

$8.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far
... Leer más

Disponible también en: Audiolibro
The Innovator's Hypothesis

How Cheap Experiments Are Worth More than Good Ideas

de Michael Schrage ...

Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeksWhat is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation ... Leer más

$17.99 USD

Disponible también en: Audiolibro

Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeksWhat is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation
... Leer más

Disponible también en: Audiolibro
The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

de Jim Kalbach ...

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Leer más

$30.99 USD

Disponible también en: Audiolibro

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... Leer más

Disponible también en: Audiolibro
Recommendation Engines

de Michael Schrage ...

Series series The MIT Press Essential Knowledge series
How companies like Amazon, Netflix, and Spotify know what "you might also like": the history, technology, business, and societal impact of online recommendation engines.Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to ... Leer más

$14.99 USD

How companies like Amazon, Netflix, and Spotify know what "you might also like": the history, technology, business, and societal impact of online recommendation engines.Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to
... Leer más
Audiolibro

The Innovator's Hypothesis

How Cheap Experiments Are Worth More than Good Ideas

de Michael Schrage ...

Narrado por Walter Dixon ...

Completo

6 hora 58 minutos

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this book addresses the innovation priorities of companies ... Leer más

$29.99 USD

Disponible también en: eBook

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this book addresses the innovation priorities of companies
... Leer más

Disponible también en: eBook
Audiolibro

The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

de Jim Kalbach ...

Narrado por Tom Parks ...

Completo

8 hora 10 minutos

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Leer más

$19.99 USD

Disponible también en: eBook

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... Leer más

Disponible también en: eBook
Audiolibro

Who Do You Want Your Customers to Become

de Michael Schrage ...

Narrado por Erik Synnestvedt ...

Completo

2 hora 47 minutos

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far ... Leer más

$3.99 USD

Disponible también en: eBook

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far
... Leer más

Disponible también en: eBook

Audiolibro

What Your Financial Advisor Isn't Telling You

The 10 Essential Truths You Need to Know About Your Money

de Liz Davidson ...

Narrado por Randye Kaye ...

Completo

8 hora 10 minutos

A highly readable personal finance book that translates financial jargon and enables readers to ask the tough questions to protect their money and their financial well-being In today’s unsettled financial markets, where most pension plans died out with the twentieth century and where no one’s certain of the future of Social Security, hardworking people turn to financial advisors to guide them to a ... Leer más

$24.99 USD

Disponible también en: eBook

A highly readable personal finance book that translates financial jargon and enables readers to ask the tough questions to protect their money and their financial well-being In today’s unsettled financial markets, where most pension plans died out with the twentieth century and where no one’s certain of the future of Social Security, hardworking people turn to financial advisors to guide them to a
... Leer más

Disponible también en: eBook
Audiolibro

Deploy Empathy

A Practical Guide to Interviewing Customers

de Michele Hansen ...

Narrado por Michele Hansen ...

Completo

7 hora 9 minutos

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will ... Leer más

$15.99 USD o gratis con Kobo Plus

Disponible también en: eBook

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will
... Leer más

Disponible también en: eBook
Audiolibro

The Runaway Species

How Human Creativity Remakes the World

de David Eagleman, Anthony Brandt ...

Narrado por Mauro Hantman ...

Completo

6 hora 39 minutos

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to ... Leer más

$24.99 USD

Disponible también en: eBook

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to
... Leer más

Disponible también en: eBook
Audiolibro

Common Sense Economics

What Everyone Should Know About Wealth and Prosperity

de James D. Gwartney, Richard L. Stroup, Dwight R. Lee, Joseph P. Calhoun, Tawni Hunt Ferrarini ...

Narrado por Al Kessel ...

Completo

9 hora 8 minutos

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to ... Leer más

$19.99 USD

Disponible también en: eBook

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to
... Leer más

Disponible también en: eBook
Audiolibro

Sense & Respond

How Successful Organizations Listen to Customers and Create New Products Continuously

de Jeff Gothelf, Josh Seiden ...

Narrado por Graham Rowat ...

Completo

6 hora 19 minutos

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The ... Leer más

$19.99 USD

Disponible también en: eBook

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The
... Leer más

Disponible también en: eBook

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Who Do You Want Your Customers to Become?

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Who Do You Want Your Customers to Become

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What Your Financial Advisor Isn't Telling You

Deploy Empathy

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Common Sense Economics

Sense & Respond

eReaders

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Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

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Serie m´´as popular en Estados Unidos

The MIT Press Essential Knowledge series

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