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“michael rimmington”

1 - 12 de 12 resultados para “michael rimmington”
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  • Entrepreneurship in the Hospitality, Tourism and Leisure Industries

    de Michael Rimmington, Clare Williams, Alison Morrison ...
    Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The ... Leer más

    $106.99 USD

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  • Starbucked

    A Double Tall Tale of Caffeine, Commerce, and Culture

    de Taylor Clark ...
    Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to ... Leer más

    $12.99 USD

  • Economies of Desire

    Sex and Tourism in Cuba and the Dominican Republic

    de Amalia L. Cabezas ...
    Is a native-born tour guide who has sex with tourists—in exchange for dinner or gifts or cash—merely a prostitute or gigolo? What if the tourist continues to send gifts or money to the tour guide after returning home? As this original and provocative book demonstrates, when it comes to sex—and the effects of capitalism and globalization—nothing is as simple as it might seem.Based on ten years of ... Leer más

    $21.99 USD

  • How To Be a Beer Tub Girl and Make Big Tips. Discover Powerful Tactics to Entice Customers to Your Beer Tub

    de Romana Van Lissum ...
    In "How To Be a Beer Tub Girl and Make Big Tips" Romana Van Lissum shows you how to profit in the competitive business of beer tub sales and gain steady customers. By learning a few simple tricks, customers will gravitate towards you and you'll easily convince them to buy whatever product you have sitting on ice. You will outshine many of your co-workers with your high beer sales and as a result ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • The Executive's Guide to Corporate Events and Business Entertaining

    How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth

    de Judy Allen ...
    An industry expert shows readers how to get the best return on investment from corporate eventsCorporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They ... Leer más

    $30.00 USD

  • Frontiers in Chance: Gaming Research Across the Disciplines

    de David G. Schwartz ...
    The UNLV Center for Gaming Research's Occasional Paper Series features papers on a variety of topics in gaming history, economics, and operations from scholars and members of the industry. This collection pulls together 17 papers originally published in the series, making them available in one book for the first time. Ranging from the mythologies surrounding notorious gangster Benjamin "Bugsy" ... Leer más

    $2.99 USD

  • Handbook of Marketing Research Methodologies for Hospitality and Tourism

    de Roland Nykiel ...
    Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings ... Leer más

    $106.99 USD

  • Marketing Island Destinations

    Edición de Sherma Roberts, Acolla Lewis ...
    Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt ... Leer más

    $55.99 USD

  • Heritage and Tourism

    Place, Encounter, Engagement

    Edición de Russell Staiff, Robyn Bushell, Steve Watson ...
    Series series Key Issues in Cultural Heritage
    The complex relationship between heritage places and people, in the broadest sense, can be considered dialogic, a communicative act that has implications for both sides of the ‘conversation’. This is the starting point for Heritage and Tourism. However, the ‘dialogue’ between visitors and heritage sites is complex. ‘Visitors’ have, for many decades, become synonymous with ‘tourists’ and the ... Leer más

    $60.99 USD

  • Managing Tourism Crises

    de Joan C Henderson ...
    In a world of increasing uncertainty it is vital that managers within the tourism industry are equipped with superior decision making skills and expertise necessary to deal with crisis conditions. Tourism Crises provides an effective synthesis of crisis management and tourism research with a solid theoretical foundation. It examines the principles and practices of crisis management within the ... Leer más

    $66.99 USD

  • Managing People

    de Michael Riley, Andrew Thompson ...
    This new second edition of 'Managing People' provides a practical approach to applying up-to-the-minute management techniques, and is a vital source of information for professionals in the hotel and catering industry responsible for personnel and training. Riley explores how aspects such as labour cost, utilization, labour market behaviour and pay are inseparable from the skills of people ... Leer más

    $65.99 USD

  • Tourism and Social Marketing

    de C. Michael Hall ...
    Series series Routledge International Series in Tourism, Business and Management
    Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when ... Leer más

    $84.99 USD