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Focused Fundraising

How to Raise Your Sights and Overcome Overload

de Michael Felberbaum, Christopher M. Cannon ...

Maintain your focus, your productivity, and your sanity in the contemporary fundraising environmentIn Focused Fundraising: How to Raise Your Sights and Overcome Overload, accomplished nonprofit management strategists and leaders Christopher Cannon and Michael Felberbaum deliver a must-read combination of the latest mindfulness techniques and operational strategies that will equip you to succeed in ... Leer más

$17.00 USD

Maintain your focus, your productivity, and your sanity in the contemporary fundraising environmentIn Focused Fundraising: How to Raise Your Sights and Overcome Overload, accomplished nonprofit management strategists and leaders Christopher Cannon and Michael Felberbaum deliver a must-read combination of the latest mindfulness techniques and operational strategies that will equip you to succeed in
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The Brand Gap, Revised Edition

de Marty Neumeier ...

Series series AIGA Design Press
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Leer más

$27.39 USD

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five
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Managing for Happiness

Games, Tools, and Practices to Motivate Any Team

de Jurgen Appelo ...

A practical handbook for making management great againManaging for Happiness offers a complete set of practices for more effective management that makes work fun. Work and fun are not polar opposites; they're two sides of the same coin, and making the workplace a pleasant place to be keeps employees motivated and keeps customers coming back for more. It's not about gimmicks or 'perks' that disrupt ... Leer más

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A practical handbook for making management great againManaging for Happiness offers a complete set of practices for more effective management that makes work fun. Work and fun are not polar opposites; they're two sides of the same coin, and making the workplace a pleasant place to be keeps employees motivated and keeps customers coming back for more. It's not about gimmicks or 'perks' that disrupt
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Restoring the Soul of Business

Staying Human in the Age of Data

de Rishad Tobaccowala ...

How to keep your intuition and human instinct intact in our current technological era.Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity ... Leer más

$10.99 USD

Disponible también en: Audiolibro

How to keep your intuition and human instinct intact in our current technological era.Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity
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The Social Media MBA

Your Competitive Edge in Social Media Strategy Development and Delivery

de Christer Holloman ...

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media ... Leer más

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It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media
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Teambuilding That Gets Results

Essential Plans and Activities for Creating Effective Teams

de Harriet Diamond, Linda Eve Diamond ...

Series series Quick Start Your Business
Teambuilding is one of the fastest-growing areas on the business shelf, as companies look to increase efficiency and morale.Teambuilding That Gets Results, an easy-to-use guidebook for building effective teams, will increase the strength of any business. Harriet and Linda Diamond offer expert advice gleaned from years of consulting businesses on building strong teams. Topics include:Building ... Leer más

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Teambuilding is one of the fastest-growing areas on the business shelf, as companies look to increase efficiency and morale.Teambuilding That Gets Results, an easy-to-use guidebook for building effective teams, will increase the strength of any business. Harriet and Linda Diamond offer expert advice gleaned from years of consulting businesses on building strong teams. Topics include:Building
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Business Storytelling For Dummies

de Karen Dietz, Lori L. Silverman ...

Ready to hone your storytelling skills and craft a compelling business narrative?Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your ... Leer más

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Ready to hone your storytelling skills and craft a compelling business narrative?Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your
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The End of Business As Usual

Rewire the Way You Work to Succeed in the Consumer Revolution

de Brian Solis ...

It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it."To be successful in business, you need to see what ... Leer más

$15.00 USD

Disponible también en: Audiolibro

It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it."To be successful in business, you need to see what
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Quantum Marketing

Mastering the New Marketing Mindset for Tomorrow's Consumers

de Raja Rajamannar ...

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in ... Leer más

$12.49 USD

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Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in
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The Strategic Designer

Tools & Techniques for Managing the Design Process

de David Holston ...

Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in ... Leer más

$2.99 USD

Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in
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WTF?: What's the Future of Business?

Changing the Way Businesses Create Experiences

de Brian Solis ...

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."—Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY AwardsRethink your business model to incorporate the power of "user" experiencesWhat’s the Future of Business? will ... Leer más

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"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."—Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY AwardsRethink your business model to incorporate the power of "user" experiencesWhat’s the Future of Business? will
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Persuasion

The Art of Getting What You Want

de Dave Lakhani ...

"A step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade." —Mike Litman, coauthor of Conversations with MillionairesDid you know that the outcome of most persuasive events is determined before you ever say a word?You may know how to sell, but you were probably never taught how to persuade. In this book, expert Dave ... Leer más

$12.99 USD o gratis con Kobo Plus

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"A step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade." —Mike Litman, coauthor of Conversations with MillionairesDid you know that the outcome of most persuasive events is determined before you ever say a word?You may know how to sell, but you were probably never taught how to persuade. In this book, expert Dave
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The Brand Gap, Revised Edition

Managing for Happiness

Restoring the Soul of Business

The Social Media MBA

Teambuilding That Gets Results

Business Storytelling For Dummies

The End of Business As Usual

Quantum Marketing

The Strategic Designer

WTF?: What's the Future of Business?

Persuasion

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