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Beyond Mechanical Markets

Asset Price Swings, Risk, and the Role of the State

de Roman Frydman, Michael D. Goldberg ...

A powerful challenge to contemporary economics and a new agenda for global financeIn the wake of the global financial crisis that began in 2007, faith in the rationality of markets has lost ground to a new faith in their irrationality. The problem, Roman Frydman and Michael Goldberg argue, is that both the rational and behavioral theories of the market rest on the same fatal assumption—that ... Leer más

$25.99 USD

A powerful challenge to contemporary economics and a new agenda for global financeIn the wake of the global financial crisis that began in 2007, faith in the rationality of markets has lost ground to a new faith in their irrationality. The problem, Roman Frydman and Michael Goldberg argue, is that both the rational and behavioral theories of the market rest on the same fatal assumption—that
... Leer más

This is Service Design Thinking

Basics-Tools-Cases

Edición de Marc Stickdorn, Jakob Schneider ...

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

$28.99 USD

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about
... Leer más
Business Gamification For Dummies

de Kris Duggan, Kate Shoup ...

The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience ... Leer más

$16.00 USD

The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience
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The Branded Mind

What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

de Erik Du Plessis ...

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to ... Leer más

$37.99 USD

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to
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The Ethics of Influence

Government in the Age of Behavioral Science

de Cass R. Sunstein ...

Series series Cambridge Studies in Economics, Choice, and Society
In recent years, 'nudge units' or 'behavioral insights teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, the eminent legal scholar and ... Leer más

$20.99 USD

Disponible también en: Audiolibro

In recent years, 'nudge units' or 'behavioral insights teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, the eminent legal scholar and
... Leer más

Disponible también en: Audiolibro
SuperHubs

How the Financial Elite and Their Networks Rule our World

de Sandra Navidi ...

A BLOOMBERG BEST BOOK OF THE YEARWINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018FOREWORD BY NOURIEL ROUBINISuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs.Combining an insider's knowledge with principles of network science, Sandra Navidi offers a ... Leer más

$3.99 USD

Disponible también en: Audiolibro

A BLOOMBERG BEST BOOK OF THE YEARWINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018FOREWORD BY NOURIEL ROUBINISuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs.Combining an insider's knowledge with principles of network science, Sandra Navidi offers a
... Leer más

Disponible también en: Audiolibro
The Way We'll Be

The Zogby Report on the Transformation of the American Dream

de John Zogby ...

According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined toward material pleasure–isn’t just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less ... Leer más

$6.99 USD

Disponible también en: Audiolibro

According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined toward material pleasure–isn’t just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less
... Leer más

Disponible también en: Audiolibro
The Complete Idiot's Guide to Target Marketing

Get on Board with the Latest and Most Effective Techniques

de Susan Friedmann ...

Twenty-first century tools and tactics to get the word outYou want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right ... Leer más

$10.99 USD

Twenty-first century tools and tactics to get the word outYou want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right
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How To Act Normal

By Acting Crazy, In A World Of Influence

de Roman Russo ...

Normal? Everyone is trying to be so, but there is no clear definition to what it is, which is why we all end up confused. We look up to society for guidance and we find a strong influencer - marketing. It tell us what to think, how to act, and who to be. But marketing is driven by self-interest. It promises to improve our live, but often fails to deliver on this promise. This is why we have a ... Leer más

$11.99 USD o gratis con Kobo Plus

Normal? Everyone is trying to be so, but there is no clear definition to what it is, which is why we all end up confused. We look up to society for guidance and we find a strong influencer - marketing. It tell us what to think, how to act, and who to be. But marketing is driven by self-interest. It promises to improve our live, but often fails to deliver on this promise. This is why we have a
... Leer más
Behavioral Economics

A History

de Floris Heukelom ...

Series series Historical Perspectives on Modern Economics
This book presents a history of behavioral economics. The recurring theme is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon which economics had been based since the days of Smith, Ricardo, and Mill. With behavioral economics, the discipline has shifted from grounding its theories in generalized characterizations to building ... Leer más

$38.99 USD

This book presents a history of behavioral economics. The recurring theme is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon which economics had been based since the days of Smith, Ricardo, and Mill. With behavioral economics, the discipline has shifted from grounding its theories in generalized characterizations to building
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Telling Fairy Tales in the Boardroom

How to Make Sure Your Organization Lives Happily Ever After

de Manfred F.R. Kets de Vries ...

Series series Business and Management (R0)
We know where we are with a fairy story. There is a cast of predictable characters, the hero or heroine is submitted to terrible trials, cruelty, and injustice but in the end the baddies get their comeuppance, good triumphs, and everyone lives happily ever after. In this book Manfred Kets de Vries, one of the world's leading authorities on the psychology of leadership, and a pioneering ... Leer más

$49.99 USD

We know where we are with a fairy story. There is a cast of predictable characters, the hero or heroine is submitted to terrible trials, cruelty, and injustice but in the end the baddies get their comeuppance, good triumphs, and everyone lives happily ever after. In this book Manfred Kets de Vries, one of the world's leading authorities on the psychology of leadership, and a pioneering
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Emotionalizing Organizations and Organizing Emotions

de Åsa Wettergren ...

Series series Business and Management (R0)
Delivers a strong contribution to the field of research on emotions in organizations offering original pieces of research. Uniting scholars from organization and management research and sociology, it conveys trans-disciplinary insights into the multidimensional 'nature' of emotion and its appearance in organizational structures and processes. ... Leer más

$89.99 USD

Delivers a strong contribution to the field of research on emotions in organizations offering original pieces of research. Uniting scholars from organization and management research and sociology, it conveys trans-disciplinary insights into the multidimensional 'nature' of emotion and its appearance in organizational structures and processes.
... Leer más

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Beyond Mechanical Markets

La gente que leyó esto también disfrutó

This is Service Design Thinking

Business Gamification For Dummies

The Branded Mind

The Ethics of Influence

SuperHubs

The Way We'll Be

The Complete Idiot's Guide to Target Marketing

How To Act Normal

Behavioral Economics

Telling Fairy Tales in the Boardroom

Emotionalizing Organizations and Organizing Emotions

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