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  • Business and Finance for IT People

    Series series Business and Management (R0)
    Business and Finance for IT People gives an insight into the world of business, and its language - the language of finance - for all those involved in information technology IT, whether as practitioners - buyer, sellers, technicians or managers - or students.Assuming no prior knowledge of the subject, the book not only takes the reader step by step in plain language, and with many practical ... Leer más

    $49.99 USD

  • Finance for IT Decision Makers

    A Practical Handbook for Buyers, Sellers and Managers

    Series series Computer Science (R0)
    Purpose The purpose of this book is to explain to information technology (IT) decision makers those aspects of finance that most affect their work. Most IT decision makers belong in one of two categories. Some know a lot about IT, but less about finance; the others know a lot about finance, but less about IT. In my experience, those in the first category often have to make financial decisions. ... Leer más

    $49.99 USD

  • Finance for IT Decision Makers

    A practical handbook

    Extensive advertising and review coverage in the leading business and IT media throughout the UK and online. Plus a direct mail campaign targeting over 65,000 IT professionals and all major public lending and reference libraries. ... Leer más

    $47.99 USD

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  • Information Systems Theory

    Explaining and Predicting Our Digital Society, Vol. 1

    Series series Business and Management (R0)
    The overall mission of this book is to provide a comprehensive understanding and coverage of the various theories and models used in IS research. Specifically, it aims to focus on the following key objectives:To describe the various theories and models applicable to studying IS/IT management issues.To outline and describe, for each of the various theories and models, independent and dependent ... Leer más

    $215.09 USD

  • E-Commerce Strategy

    Text and Cases

    Series series Business and Management (R0)
    E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. ... Leer más

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  • Beginning Microsoft Power BI

    A Practical Guide to Self-Service Data Analytics

    de Dan Clark ...
    Series series Professional and Applied Computing (R0)
    Analyze company data quickly and easily using Microsoft’s powerful data tools. Learn to build scalable and robust data models, clean and combine different data sources effectively, and create compelling and professional visuals.***Beginning Power BI***is a hands-on, activity-based guide that takes you through the process of analyzing your data using the tools that that encompass the core of ... Leer más

    $49.99 USD

  • Inductive Fuzzy Classification in Marketing Analytics

    Series series Business and Management (R0)
    To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the ... Leer más

    $89.99 USD

  • Big Data

    Related Technologies, Challenges and Future Prospects

    Series series Computer Science (R0)
    This Springer Brief provides a comprehensive overview of the background and recent developments of big data. The value chain of big data is divided into four phases: data generation, data acquisition, data storage and data analysis. For each phase, the book introduces the general background, discusses technical challenges and reviews the latest advances. Technologies under discussion include cloud ... Leer más

    $71.99 USD

  • What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time

    Historically tested long-term strategies that always outperform the market“O’Shaughnessy’s conclusion that some strategies do produce consistently strong results while others underperform could shake up the investment business.”—Barron’s“What Works on Wall Street is indisputably a major contribution to empirical research on the behavior of common stocks in the United States. . . . Conceivably, the ... Leer más

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  • Agile Service Development

    Combining Adaptive Methods and Flexible Solutions

    Edición de Marc Lankhorst ...
    Series series Business and Management (R0)
    Economies around the globe have evolved into being largely service-oriented economies*.* Consumers no longer just want a printer or a car, they rather ask for a printing service or a mobility service. In addition, service-oriented organizations increasingly exploit new devices, technologies and infrastructures. Agilityis the ability to deal with such changing requirements and environments. Agile ... Leer más

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  • An Information Security Handbook

    Series series Computer Science (R0)
    Aimed primarily at final year undergraduate courses and MSc courses on Information Systems, Management of Information Systems and Design of Information Systems, this textbook aims to provide answers to five questions;What is security? What are the security problems particular to an IT system? What can be done to reduce the security risks associated with such a system? In a given situation, what ... Leer más

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  • How to Understand Business Finance

    Series series Creating Success series
    The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process.How to Understand Business Finance is part of the bestselling Creating Success series published in association with the Sunday Times, which has been translated into 25 languages with over 500, 000 copies sold. This book is ... Leer más

    $18.99 USD