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  • Eat More Bloody Meat Y'Bastards!

    de Mial Pagan ...
    With the seventh season of 'Madmen' under way, Mial Pagan's new novel 'Eat More Bloody Meat Y'Bastards!' is a very different take on the world of advertising. Whichever industry you toil in, this darkly funny satire of the business behind the ads and the excess will make you laugh (a lot). Be warned though - you might view your workmates in a very different light after reading it!SynopsisWhen ... Leer más

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    From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits.The headline makes the difference when it comes to advertising—whether it's a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more ... Leer más

    $8.69 USD o gratis con Kobo Plus

  • Rethinking Business Strategy for a Hyper-connected World.

    A method for creating an ecosystem of connected products/services that disrupt markets and create new value for users and business.

    Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right.In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for ... Leer más

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  • Pick Me

    Breaking Into Advertising and Staying There

    Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Businessgrl's Guide to Writing Compelling Ad Copy: Engage, Brand and Make Money Online

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    This eBook will transform your small business use of the internet to engage customers, build a brand, and sell more products and services. This book contains all the information you need to learn about writing articles for the internet using the right keywords, how to use a blog to engage customers and promote products and services, and how to use social media.Are you a small business owner ... Leer más

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  • My Life in Advertising and Scientific Advertising

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  • Billion-Dollar Branding

    Brand Your Small Business Like a Big Business and Make Great Things Happen

    Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers.Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a logo, a color, a font, or a type of advertising. Branding is defining a company's image in such a way that the ... Leer más

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  • Consumer Behavior A Primer

    de Gail Tom ...
    GOLD NUGGETSTake a jar, like a two-gallon pickle jar. First fill it to the top with gold nuggets. Then pour in as much gold dust as you can, filling up all the spaces between the gold nuggets. Now dump everything out of the jar and separate the gold nuggets and the gold dust into two separate piles. OK. Now, this time pour in all the gold dust first. Then put in all the gold nuggets. What happens ... Leer más

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  • The Definitive WooCommerce Guide: How to 19x your eCommerce revenue in 5 months (2018)

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  • How to Choose, Brief and Work with Graphic Designers

    A company’s visual identity - as it appears in everything from business stationery and brochures, to product packaging and websites - is central to a company’s impact on the market. It’s the first impression a prospective customer gets: but for many businesses, design is seen as a ‘necessary evil’, best avoided, but if that’s not possible, then best done cheaply. This down-to-earth, succinct ... Leer más

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  • Get Your Money Where Your Mouth Is

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    We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible—by using the power of seminars and public speaking.With seminar and public ... Leer más

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  • Parenting for the Digital Age

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