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“mercy dube”

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  • AI-Driven Marketing Research and Data Analytics

    Edición de Reason Masengu, Option Takunda Chiwaridzo, Mercy Dube, Benson Ruzive ...
    The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical ... Leer más

    $274.49 USD

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  • Artificial Intelligence in Customer Service

    The Next Frontier for Personalized Engagement

    Edición de Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika ...
    Series series Intelligent Technologies and Robotics (R0)
    This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in ... Leer más

    $179.99 USD

  • Achieving Digital Transformation through Analytics and AI

    de Jay Liebowitz ...
    Series Libro 8 - Digital Transformation: Accelerating Organizational Intelligence
    Due to the rapid emergence of the development and use of Analytics and AI in organizations, this book focuses on these aspects related to digital transformation. We are in the midst of the GenAI craze, with prompt engineering, large language models, and AI ethics playing key roles. According to estimates, about 329 million terabytes of data are created each day [https://explodingtopics.com/blog ... Leer más

    $62.99 USD

  • Transforming Physical Assets to Cognitive Enterprises With Digital Twins

    Edición de Zornitsa Yordanova, Hamed Nozari ...
    The rapid advancement of digital transformation, artificial intelligence (AI), and cyber-physical systems is fundamentally changing the way organizations design, operate, and optimize their processes and assets. Among the most influential technological and managerial concepts driving this transformation is the digital twin, which has evolved from a technical monitoring tool to a strategic enabler ... Leer más

    $202.49 USD

  • Improving Consumer Engagement in Digital Marketing Through Cognitive AI

    Edición de Hamed Nozari, Sepideh Samadi, Stavroula Kalogeras ...
    In this rapidly evolving landscape of digital marketing, consumer engagement has become a critical determinant of brand success and customer loyalty. Traditional marketing strategies are no longer sufficient to meet the growing demand for personalized, real-time interaction. AI, natural language processing, machine learning, and predictive analytics offer powerful tools to enhance consumer ... Leer más

    $197.99 USD

  • Navigating the Self-Service Revolution With Smart Machines

    Edición de Balraj Verma, Mike Schulze, Timi Olubiyi, Kamal Upreti ...
    The rise of smart machines transforms service interactions in various sectors, ushering in the self-service revolution. From AI-powered kiosks in airports to automated checkouts in retail and intelligent virtual assistants in banking, these technologies redefine convenience, efficiency, and customer expectations. As businesses adopt self-service solutions, the challenge lies in implementing the ... Leer más

    $224.99 USD

  • Leveraging AI-Powered Marketing in the Experience-Driven Economy

    Edición de Rhytheema Dulloo, Anand Kurian, Minja Bolesnikov, Ilse Struweg, Kaliyan Mathiyazhagan ...
    Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the ... Leer más

    $314.99 USD

  • Agentic AI for Procurement

    Concepts, Applications and Implications

    de Bernardo Nicoletti ...
    Series series Business and Management (R0)
    The current literature on AI in procurement is growing, but only a small portion of this literature is focused on Agentic AI systems, which are characterized by autonomy, goal-directed behaviour, and decision-making capacity. This book explores how autonomous agents reshape sourcing, negotiation, compliance, and supplier interaction, while addressing risks, governance, and organizational change. ... Leer más

    $152.99 USD

  • Empowering Entrepreneurial Mindsets With AI

    Edición de Fahri Özsungur ...
    Artificial intelligence (AI) reshapes the entrepreneurial landscape by offering tools and insights to encourage innovation, transform ideas, and impact business owners’ mindsets. With AI's ability to analyze vast amounts of data, predict trends, and automate complex processes, entrepreneurs are now equipped to make more informed decisions, streamline operations, and discover new market ... Leer más

    $395.99 USD

  • Transforming E-Collaboration With AI and Emerging Digital Technologies

    Edición de Jingyuan Zhao ...
    The evolution of artificial intelligence (AI) and emerging digital technologies is revolutionizing electronic collaboration (e-collaboration) and is reshaping how individuals and organizations communicate and solve problems in virtual environments. From intelligent automation to immersive virtual workspaces, these innovations are enhancing efficiency and creativity across disciplines. As higher ... Leer más

    $206.99 USD

  • Generative AI for Business Analytics and Strategic Decision Making in Service Industry

    Edición de Anita Venaik, Vijit Chaturvedi, Sanjay Saproo, Sanjeev Bansal ...
    Generative AI is transforming industries by enhancing how businesses analyze data, generate content, and automate complex processes. Its ability to produce diverse, high-quality outputs in areas like marketing, customer engagement, and software development is reshaping productivity and innovation. By leveraging advanced models such as GANs and Transformers, organizations can unlock new insights, ... Leer más

    $256.49 USD

  • Data-Driven Business Intelligence Systems for Socio-Technical Organizations

    Edición de Pantea Keikhosrokiani ...
    The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) profoundly significant. Data-Driven Business Intelligence Systems for Socio-Technical Organizations delves into the heart of this transformative realm, offering an academic exploration of the tools, strategies, and methodologies that propel ... Leer más

    $256.49 USD