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Content Strategy for the Web

de Kristina Halvorson, Melissa Rach ...

Series series Voices That Matter
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term ... Leer más

$30.99 USD

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term
... Leer más

Content Strategy

de Smashing Magazine ...

Series series Smashing eBooks
If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute ideas, work within ... Leer más

$5.23 USD

If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute ideas, work within
... Leer más
The Essential Persona Lifecycle

Your Guide to Building and Using Personas

de Tamara Adlin, John Pruitt ...

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation ... Leer más

$28.99 USD

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation
... Leer más
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

The Do-It-Yourself Guide to Finding and Fixing Usability Problems

de Steve Krug ...

Series series Voices That Matter
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own ... Leer más

$27.39 USD

It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own
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This is Service Design Thinking

Basics-Tools-Cases

Edición de Marc Stickdorn, Jakob Schneider ...

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

$28.99 USD

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about
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Don't Make Me Think, Revisited

A Common Sense Approach to Web Usability

de Steve Krug ...

Series series Voices That Matter
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh ... Leer más

$30.99 USD

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh
... Leer más
Made to Stick

Why Some Ideas Survive and Others Die

de Chip Heath, Dan Heath ...

**NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post**Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its ... Leer más

$14.99 USD

Disponible también en: Audiolibro

**NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post**Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its
... Leer más

Disponible también en: Audiolibro
Decisive

How to Make Better Choices in Life and Work

de Chip Heath, Dan Heath ...

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.　Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get ... Leer más

$9.99 USD

Disponible también en: Audiolibro

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.　Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get
... Leer más

Disponible también en: Audiolibro
The Effective Executive

The Definitive Guide to Getting the Right Things Done

de Peter F. Drucker ...

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant guide to managing oneself, he looks to the most ... Leer más

$9.99 USD

Disponible también en: Audiolibro

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant guide to managing oneself, he looks to the most
... Leer más

Disponible también en: Audiolibro
How to Be Interesting

(In 10 Simple Steps)

de Jessica Hagy ...

**An inspiring visual guide to a richer life.“If there’s a thinker to steal from, it’s Jessica Hagy.”—Austin Kleon, author of Steal Like an Artist and Newspaper Blackout**How to Be Interesting is passionate, positive, down-to-earth, and irrepressibly upbeat, combining fresh and pithy life lessons, often just a sentence or two, with deceptively simple diagrams and graphs. Each of the book's more ... Leer más

$9.99 USD

**An inspiring visual guide to a richer life.“If there’s a thinker to steal from, it’s Jessica Hagy.”—Austin Kleon, author of Steal Like an Artist and Newspaper Blackout**How to Be Interesting is passionate, positive, down-to-earth, and irrepressibly upbeat, combining fresh and pithy life lessons, often just a sentence or two, with deceptively simple diagrams and graphs. Each of the book's more
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Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

de Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Leer más

$20.99 USD

Disponible también en: Audiolibro

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... Leer más

Disponible también en: Audiolibro
What the Dog Saw

And Other Adventures

de Malcolm Gladwell ...

Delve into this "delightful" (Bloomberg News) collection of Malcolm Gladwell's writings from The New Yorker, in which the bestselling author of The Bomber Mafia focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience.What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? ... Leer más

$11.99 USD

Disponible también en: Audiolibro

Delve into this "delightful" (Bloomberg News) collection of Malcolm Gladwell's writings from The New Yorker, in which the bestselling author of The Bomber Mafia focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience.What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup?
... Leer más

Disponible también en: Audiolibro

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The Essential Persona Lifecycle

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

This is Service Design Thinking

Don't Make Me Think, Revisited

Made to Stick

Decisive

The Effective Executive

How to Be Interesting

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