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Acceso ilimitado a eBooks

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Recibe 1 crédito cada mes para el audiolibro de tu elección

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Cross Channel and Multi Channel Marketing

de Mel Nicholas ...

CROSS CHANNEL AND MULTI CHANNEL MARKETINGABOUT THE BOOKTake this example:-John is having his morning breakfast whilst watching TV. He sees an advertisement with a gadget that he has always wanted to buy. He remembers receiving a catalogue with the gadget advertised. He goes to retrieve the catalogue and get the correct product description. Once he obtains this, he logs onto the website and does a ... Leer más

$19.99 USD

CROSS CHANNEL AND MULTI CHANNEL MARKETINGABOUT THE BOOKTake this example:-John is having his morning breakfast whilst watching TV. He sees an advertisement with a gadget that he has always wanted to buy. He remembers receiving a catalogue with the gadget advertised. He goes to retrieve the catalogue and get the correct product description. Once he obtains this, he logs onto the website and does a
... Leer más

The New Rules of Retail

Competing in the World's Toughest Marketplace

de Robin Lewis, Michael Dart ...

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... Leer más

$12.99 USD

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it.
... Leer más
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

How to Use Visuals, Videos, and Social Media to Market Your Brand

de Ekaterina Walter, Jessica Gioglio ...

Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos.Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your ... Leer más

$32.99 USD

Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos.Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your
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Fashion Brands

Branding Style from Armani to Zara

de Mark Tungate ...

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of ... Leer más

$28.99 USD

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of
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Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

de Ace McCloud ...

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Leer más

$3.99 USD o gratis con Kobo Plus

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<...
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Bargain Fever

How to Shop in a Discounted World

de Mark Ellwood ...

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... Leer más

$14.99 USD

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood
... Leer más
Breezy

de J. George Frederick ...

Series Libro 1 - Masters of Marketing Library
: A Story of Advertising's Coming of AgeIf you had to start over, could you revolutionize your industry from an entry position?Here's a story of one who did just that...A delightful fiction about a young lad breaking into the advertising business at the turn of the last century.The principles covered here illustrate what modern marketers should be using, but most still aren't.Please enjoy this ... Leer más

$1.18 USD o gratis con Kobo Plus

: A Story of Advertising's Coming of AgeIf you had to start over, could you revolutionize your industry from an entry position?Here's a story of one who did just that...A delightful fiction about a young lad breaking into the advertising business at the turn of the last century.The principles covered here illustrate what modern marketers should be using, but most still aren't.Please enjoy this
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The Rx Factor: Strategic Creativity in Pharmaceutical Marketing

de pavan choudary ...

”Brilliant, bright, blasphemous ....Blows much of what we have held to be sacrosanct—USP, marketing warfare, positioning—to smithreens…The author has captured the essence of successful marketing in this readable text, focusing on the pharmaceutical industry.” - Elsa Davies (Fellow, Institute of Management, UK) “Written in a racy, ’un-put-downable’ style, one reaches the end only ’asking for more’ ... Leer más

$1.00 USD

”Brilliant, bright, blasphemous ....Blows much of what we have held to be sacrosanct—USP, marketing warfare, positioning—to smithreens…The author has captured the essence of successful marketing in this readable text, focusing on the pharmaceutical industry.” - Elsa Davies (Fellow, Institute of Management, UK) “Written in a racy, ’un-put-downable’ style, one reaches the end only ’asking for more’
... Leer más
Retail's Seismic Shift

How to Shift Faster, Respond Better, and Win Customer Loyalty

de Michael Dart, Robin Lewis ...

In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything.For one hundred years, retail was designed for the car—buildings and malls to travel to. Now it is designed for the mobile smart device—for consumers to travel with. In a ... Leer más

$12.99 USD

In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything.For one hundred years, retail was designed for the car—buildings and malls to travel to. Now it is designed for the mobile smart device—for consumers to travel with. In a
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The Truth About Electronic Marketing

de Alexey ...

$1.99 USD
Welcome to the Idiots

de Phil Davies ...

A Business Memoir including 236 insights into the mistakes pitfals and pratfalls of building a business ... Leer más

$1.99 USD

A Business Memoir including 236 insights into the mistakes pitfals and pratfalls of building a business
... Leer más
Get Your Money Where Your Mouth Is

How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion—Profitably

de David R. Portney ...

We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible—by using the power of seminars and public speaking.With seminar and public ... Leer más

$9.99 USD o gratis con Kobo Plus

We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible—by using the power of seminars and public speaking.With seminar and public
... Leer más

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“mel nicholas”

Cross Channel and Multi Channel Marketing

La gente que leyó esto también disfrutó

The New Rules of Retail

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Fashion Brands

Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

Bargain Fever

Breezy

The Rx Factor: Strategic Creativity in Pharmaceutical Marketing

Retail's Seismic Shift

The Truth About Electronic Marketing

Welcome to the Idiots

Get Your Money Where Your Mouth Is

eReaders

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