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Brand New World

How Paupers, Pirates, and Oligarchs are Reshaping Business

de Max Lenderman ...

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all ... Leer más

$11.99 USD o gratis con Kobo Plus

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all
... Leer más
Experience the Message

de Max Lenderman ...

Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction ... Leer más

$10.99 USD

Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction
... Leer más

How Google Works

de Eric Schmidt, Jonathan Rosenberg ...

In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning ... Leer más

$12.99 USD

Disponible también en: Audiolibro

In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning
... Leer más

Disponible también en: Audiolibro
Six Pixels of Separation

Everyone Is Connected. Connect Your Business to Everyone.

de Mitch Joel ...

Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in ... Leer más

$11.99 USD

Disponible también en: Audiolibro

Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in
... Leer más

Disponible también en: Audiolibro
Uncommon Service

How to Win by Putting Customers at the Core of Your Business

de Frances Frei, Anne Morriss ...

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic ... Leer más

$25.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic
... Leer más

Disponible también en: Audiolibro
Emotional Branding

The New Paradigm for Connecting Brands to People

de Marc Gobe ...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Leer más

$13.99 USD

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between
... Leer más
Reengineering Retail

The Future of Selling in a Post-Digital World

de Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

$13.99 USD

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Leer más
Flip the Funnel

How to Use Existing Customers to Gain New Ones

de Joseph Jaffe ...

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to ... Leer más

$18.00 USD

Disponible también en: Audiolibro

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to
... Leer más

Disponible también en: Audiolibro
Getting from College to Career Revised Edition

Your Essential Guide to Succeeding in the Real World

de Lindsey Pollak ...

The third edition of the essential guide for college students and recent graduates to help you prepare for starting your career—now revised and updated for Gen Z to reflect the realities of the current job marketHow do you get a job without experience and get experience without a job? It’s the question virtually every college student and recent graduate faces. With the rise of hybrid work, ... Leer más

Antes $13.49 USD Ahora $7.99 USD

Disponible también en: Audiolibro

The third edition of the essential guide for college students and recent graduates to help you prepare for starting your career—now revised and updated for Gen Z to reflect the realities of the current job marketHow do you get a job without experience and get experience without a job? It’s the question virtually every college student and recent graduate faces. With the rise of hybrid work,
... Leer más

Disponible también en: Audiolibro
42 Rules of Product Management (2nd Edition)

Learn the Rules of Product Management from Leading Experts around the World

de Brian Lawley, Greg Cohen ...

Series series Super Star Press
'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a ... Leer más

$11.99 USD

'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a
... Leer más
The Impact Equation

Are You Making Things Happen or Just Making Noise?

de Chris Brogan, Julien Stanwell Smith ...

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it. ... Leer más

$4.99 USD

Disponible también en: Audiolibro

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.
... Leer más

Disponible también en: Audiolibro
What Great Brands Do

The Seven Brand-Building Principles that Separate the Best from the Rest

de Denise Lee Yohn ...

Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry ... Leer más

$17.00 USD

Disponible también en: Audiolibro

Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry
... Leer más

Disponible también en: Audiolibro

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“max lenderman”

Brand New World

Experience the Message

La gente que leyó estos también disfrutó

How Google Works

Six Pixels of Separation

Uncommon Service

Emotional Branding

Reengineering Retail

Flip the Funnel

Getting from College to Career Revised Edition

42 Rules of Product Management (2nd Edition)

The Impact Equation

What Great Brands Do

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