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“mary hogarth”

1 - 12 de 12 resultados para “mary hogarth”
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  • Writing Feature Articles

    Print, Digital and Online

    de Mary Hogarth ...
    Writing Feature Articles presents clear and engaging advice for students and young professionals on working as a freelance feature writer. This fifth edition not only covers producing content for print, but also for digital platforms and online.Mary Hogarth offers comprehensive guidance on every aspect of feature writing, from having the initial idea and conducting market and subject research, to ... Leer más

    $55.99 USD

  • How to Launch a Magazine in this Digital Age

    de Mary Hogarth ...
    Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion ... Leer más

    $33.99 USD

  • Business Strategies for Magazine Publishing

    How to Survive in the Digital Age

    de Mary Hogarth ...
    Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to ... Leer más

    $58.99 USD

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  • Management Skills in IT

    Shaping your career

    Edición de BCS, The Chartered Institute for IT ...
    This collection of articles by IT industry experts explores the challenges IT professionals face when moving from a technical into a managerial role. The authors look at the skills required to scale the career ladder, the opportunities for training and development and how to progress from a first job in IT to CIO. Each article ends with a range of current resources and recommendations including ... Leer más

    $3.99 USD

  • Be a Brilliant Entrepreneur: Flash

    de Alex McMillan ...
    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Be a Brilliant Entrepreneur is a short, simple and to-the-point guide to getting your enterprise off the ground.. In just 96 pages, with help and advice from successful entrepreneurs, the reader will discover how to give fulfil ... Leer más

    $3.99 USD

  • Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs

    de Alison Branagan ...
    Determined businesspeople find ways of getting started even when they don't know how.  At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.Making Sense of Business helps readers do just that, with expert guidance on key skills such as selling, presenting, and negotiating, and ... Leer más

    $14.99 USD

  • The PR Masterclass

    How to develop a public relations strategy that works!

    de Alex Singleton ...
    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to ... Leer más

    $17.00 USD

  • Scoring Points

    How Tesco Continues to Win Customer Loyalty

    de Clive Humby, Terry Hunt, Tim Phillips ...
    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Leer más

    $41.99 USD

  • The Conversation Company

    Boost Your Business Through Culture, People and Social Media

    de Steven Van Belleghem ...
    Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and ... Leer más

    $35.99 USD

  • How to Start a Creative Business

    The Jargon-Free Guide for Creative Entrepreneurs

    de Doug Richard ...
    A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond.Many "creative types" don't think they're cut out for business—but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • The Future of the Sales Profession

    How to Survive the Big Cull and Become One of Your Industry's Most Sought-After B2B Sales Professionals

    de Graham Hawkins ...
    B2B sales is harder than ever before.Product lifecycles are getting shorter, sales cycles are getting longer, there are more competitors entering the market, and buyers are doing most of their research online before they even call you. When you finally get the meeting, buyers only want your best price.Despite all of this, your manager keeps asking for more – more calls, more meetings, faster, ... Leer más

    $6.99 USD

  • Marketing For Dummies, UK Edition

    de Ruth Mortimer, Gregory Brooks, Craig Smith, Alexander Hiam ...
    Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the ... Leer más

    $13.00 USD