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“martha guidry”

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  • Marketing Concepts That Win!: Save Time, Money and Work by Crafting Concepts Right the First Time

    de Martha Guidry ...
    Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in ones concept writing efforts can make the difference between executing a marketplace win or a flop. Dont let it happen to you. Writing great concepts early on in your development cycle can ... Leer más

    $8.99 USD o gratis con Kobo Plus

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  • HBR Guide to Getting the Right Work Done (HBR Guide Series)

    de Harvard Business Review ...
    Series series HBR Guide
    IS YOUR WORKLOAD SLOWING YOU—AND YOUR CAREER—DOWN?Your inbox is overflowing. You’re paralyzed because you have too much to do but don’t know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it.It’s time to learn how to get the right work done.In the HBR Guide to Getting the Right Work Done, you’ll discover how to focus your time ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • Invent It, Sell It, Bank It!

    Make Your Million-Dollar Idea into a Reality

    de Lori Greiner ...
    NATIONAL BESTSELLER • From one of the stars of ABC’s Shark Tank and QVC’s Clever & Unique Creations by Lori Greiner comes a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it a success.Turn your idea into a reality.Become your own boss.Make your first million.Achieve financial freedom.Lori Greiner shows you how.</p... ... Leer más

    $11.99 USD

  • The Employee Experience Advantage

    How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate

    de Jacob Morgan ...
    Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don'tRecently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. The Employee Experience Advantage is the first book of its kind ... Leer más

    $17.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Uncommon Service

    How to Win by Putting Customers at the Core of Your Business

    de Frances Frei, Anne Morriss ...
    Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic ... Leer más

    $25.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Designing for Growth

    A Design Thinking Tool Kit for Managers

    de Tim Ogilvie, Jeanne Liedtka ...
    Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Leer más

    $20.99 USD

  • Rise

    3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life

    de Patty Azzarello ...
    A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works.Patty Azzarello became the youngest general manager at Hewlett-Packard at age thirty-three, ran a $1 billion software business at thirty-five, and became a CEO at ... Leer más

    $9.99 USD

  • Boost Your Interview IQ 2/E

    de Carole Martin ...
    The ultimate guide to acing any interview — revised and updated to give you the edge in today’s competitive job marketJob interviews aren’t discussions; they’re oral exams—and the candidate with all the right answers gets the job. Boost Your Interview IQ, Second Edition, helps you ace that big test with skill-building exercises, an in-depth “Interview IQ” test, and other resources to let you craft ... Leer más

    $17.99 USD

  • Sales Differentiation

    19 Powerful Strategies to Win More Deals at the Prices You Want

    de Lee B. Salz ...
    "If we don't drop our price, we will lose the deal."That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily.To win deals at the prices you want,the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But ... Leer más

    $11.59 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Exactly How to Sell

    The Sales Guide for Non-Sales Professionals

    de Phil M. Jones ...
    The sales guide for non-sales professionalsExactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for.Inside, ... Leer más

    $16.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • What to Say in Every Job Interview: How to Understand What Managers are Really Asking and Give the Answers that Land the Job

    de Carole Martin ...
    "TELL ME ABOUT YOURSELF . . ." Decode the hidden meaning behind interview questions and prepare the perfect answer to land the jobDuring a job interview, there are no right or wrong answers, just better and worse answers. When you rethink the process in those terms, you'll gain a huge advantage over the competition.What to Say in Every Job Interview shows you how to focus on the factors of the job ... Leer más

    $17.29 USD

  • Elevate

    The Three Disciplines of Advanced Strategic Thinking

    de Rich Horwath ...
    According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to improve. Elevate provides leaders with a framework and toolkit for developing advanced strategic thinking capabilities. Unlike the majority of books that focus on ... Leer más

    $18.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro