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  • Fresh Eggs & Flying Lessons

    de Mark Sareff ...
    This e-book is intended as a mentoring piece - for anyone interested in Brands, Marketing and Communication. It contains 70 of the most popular articles enjoyed in over 80 countries on the FlyingSeraph blog.They're short pieces, bite-size mental snacks really, based on real-world experience - typically no more than 3 minutes apiece.Each is ideal as the basis for a discussion in the workplace or a ... Leer más

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  • How to Use MailChimp for Beginners

    The Indie Author's Guide to Email Marketing

    As an indie author you may have heard a thing or two about starting an email list. But what if you're not sure where to start? Nowadays there are so many options available to you--AWeber, Constant Contact, iContact, Vertical Response and so many others--but one of the most popular is MailChimp.If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, ... Leer más

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  • Scientific Advertising with The Psychology of Advertising

    based on the works of Claude Hopkins and Walter D. Scott

    Series series Online Millionaire Plan Guides
    Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising ... Leer más

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  • Commonsense Direct and Digital Marketing

    de Drayton Bird ...
    Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed ... Leer más

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  • Advertising

    A Very Short Introduction

    Series series Very Short Introductions
    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Leer más

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  • How to Tell It So You Sell It

    de Jace Krafton ...
    The Skilful use of verbal and written communication to promote your products and services that result in sales. ... Leer más

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  • The Guide To Use Snap Chat For Business

    The marketer Opportunity

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  • Managing Corporate Social Responsibility

    A Communication Approach

    Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.Chapters are organized around a ... Leer más

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  • Membership To The Bank - Steal My Secrets

    Series series How to Build Your Website
    Probably the most profitable and long-term online businesses involves creating high quality membership websitesWith membership websites, you are able to not only generate recurring payments from every subscriber that joins your website, but you are also able to build credibility within various markets as members recognize you as an authority as well as a source for quality information.This ... Leer más

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  • Moving Targets: Creating Engaging Brands in an On-Demand World

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