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News Now

Visual Storytelling in the Digital Age

de Susan Green, Mark Lodato, B. William Silcock, Carol Schwalbe ...

Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed to be a trusted reference for the next generation ... Leer más

$120.99 USD

Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed to be a trusted reference for the next generation
... Leer más

Trust Me, I'm Lying

Confessions of a Media Manipulator

de Ryan Holiday ...

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today ... Leer más

$9.99 USD

Disponible también en: Audiolibro

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today
... Leer más

Disponible también en: Audiolibro
Googled

The End of the World As We Know It

de Ken Auletta ...

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to ... Leer más

$4.99 USD

Disponible también en: Audiolibro

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to
... Leer más

Disponible también en: Audiolibro
Reinventing You

Define Your Brand, Imagine Your Future

de Dorie Clark ...

A step-by-step guide to reinventing youAre you where you want to be professionally?Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to ... Leer más

$19.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

A step-by-step guide to reinventing youAre you where you want to be professionally?Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to
... Leer más

Disponible también en: Audiolibro
After Steve

How Apple Became a Trillion-Dollar Company and Lost Its Soul

de Tripp Mickle ...

From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second ... Leer más

$14.99 USD

Disponible también en: Audiolibro

From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second
... Leer más

Disponible también en: Audiolibro
The Huffington Post Complete Guide to Blogging

de The editors of the Huffington Post ...

The editors of The Huffington Post -- the most linked-to blog on the web -- offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief, ... Leer más

$11.99 USD

The editors of The Huffington Post -- the most linked-to blog on the web -- offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief,
... Leer más
Facebook

The Inside Story

de Steven Levy ...

One of the Best Technology Books of 2020—Financial Times“Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle“[Levy’s] evenhanded conclusions are still damning.”—Reason“[He] doesn’t shy from asking the tough questions.”—The Washington Post“Reminds yo... ... Leer más

$6.99 USD

Disponible también en: Audiolibro

One of the Best Technology Books of 2020—Financial Times“Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle“[Levy’s] evenhanded conclusions are still damning.”—Reason“[He] doesn’t shy from asking the tough questions.”—The Washington Post“Reminds yo...
... Leer más

Disponible también en: Audiolibro
The Media Training Bible

101 Things You Absolutely Positvely Need to Know Before Your Next Interview

de Brad Phillips ...

Delivering an effective media interview today is more challenging than ever before. Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in ... Leer más

$9.99 USD o gratis con Kobo Plus

Delivering an effective media interview today is more challenging than ever before. Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in
... Leer más
Technically Wrong

Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech

de Sara Wachter-Boettcher ...

“An entertaining romp that tells us where and why the tech industry, once America’s darling, went wrong, and what it might do to recover its good graces.” —Tim Wu, author of The Master SwitchBuying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares ... Leer más

$11.99 USD

Disponible también en: Audiolibro

“An entertaining romp that tells us where and why the tech industry, once America’s darling, went wrong, and what it might do to recover its good graces.” —Tim Wu, author of The Master SwitchBuying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares
... Leer más

Disponible también en: Audiolibro
Reinventing You, With a New Preface

Define Your Brand, Imagine Your Future

de Dorie Clark ...

Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.Identify how others currently perceive youDetermine your unique strengthsFormulate a vision for your new brandCreate a powerful narrative to tell your storyReintroduce yourself ... Leer más

$15.99 USD o gratis con Kobo Plus

Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.Identify how others currently perceive youDetermine your unique strengthsFormulate a vision for your new brandCreate a powerful narrative to tell your storyReintroduce yourself
... Leer más
Digital Leader: 5 Simple Keys to Success and Influence

de Erik Qualman ...

Digital Leaders are Made—Not Born"Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader."-- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc."People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media."-- Dan Heath, New York Times bestselling author of Made ... ... Leer más

$24.49 USD

Digital Leaders are Made—Not Born"Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader."-- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc."People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media."-- Dan Heath, New York Times bestselling author of Made ...
... Leer más
Without Their Permission

How the 21st Century Will Be Made, Not Managed

de Alexis Ohanian ...

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning.In this book, Alexis will share his ideas, tips and even his own doodles ... Leer más

$11.99 USD

Disponible también en: Audiolibro

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning.In this book, Alexis will share his ideas, tips and even his own doodles
... Leer más

Disponible también en: Audiolibro

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“mark lodato”

News Now

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Trust Me, I'm Lying

Googled

Reinventing You

After Steve

The Huffington Post Complete Guide to Blogging

Facebook

The Media Training Bible

Technically Wrong

Reinventing You, With a New Preface

Digital Leader: 5 Simple Keys to Success and Influence

Without Their Permission

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