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1 - 12 de 12 resultados para “mark kingsley”
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  • Marcas em tempos de IA

    de Mark Kingsley ...
    A personalização, a automação e a análise de dados impulsionadas pela IA estão remodelando a maneira como as marcas se conectam com os consumidores. Com a IA, elas agora podem prever preferências, responder em tempo real e oferecer experiências altamente personalizadas. Em Marcas em tempos de IA, Mark Kingsley reflete sobre como a inteligência artificial tem revolucionado o branding, o engajamento ... Leer más

    $9.99 USD

  • Lost Treasure of the Trinidad

    de Mark Kingsley ...
    In 1671, Sir Henry Morgan, last of the British buccaneers, assembled more than 1,000 cutthroats and sacked the Spanish City of Panama. Knowing that Morgan was coming, the Spanish loaded the ancient galleon Nuestra Señora de la Trinidad with an incredible quantity of silver and gold bullion together with a large number of people, then hid her behind the Island of Taboga in the Gulf of Panama. The ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Brands in the Age of AI

    de Mark Kingsley ...
    Series series SVA Masters in Branding
    In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, ... Leer más

    $17.99 USD

  • The Meaning of Branded Objects

    Why Some Things Matter More Than Others

    de Dr. Tom Guarriello, Mark Kingsley ...
    Series series SVA Masters in Branding
    Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world ... Leer más

    $17.99 USD

  • A History of Brands

    Origins of Consumer Markets

    de Richard Shear, Mark Kingsley ...
    Series series SVA Masters in Branding
    Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a ... Leer más

    $17.99 USD

  • The Pocket Universal Principles of Branding

    100 Key Concepts for Defining, Building, and Delivering Brands

    de Mark Kingsley ...
    Series series Rockport Universal
    This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with ... Leer más

    $12.99 USD

  • Universal Principles of Branding

    100 Key Concepts for Defining, Building, and Delivering Brands

    de Mark Kingsley ...
    Series series Rockport Universal
    Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ... Leer más

    $28.99 USD

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  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    de Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Leer más

    $20.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Authenticity

    What Consumers Really Want

    de James H. Gilmore, B. Joseph Pine II ...
    Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Filterworld

    How Algorithms Flattened Culture

    de Kyle Chayka ...
    **A MOST ANTICIPATED BOOK • From New Yorker staff writer and author of The Longing for Less Kyle Chayka comes a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself."[Filterworld] is about how algorithms changed culture…[Chayka asks] what is taste? What is a sense of aesthetics? And what happens to it when it collides with the homogenizing ... Leer más

    $13.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Algospeak

    How Social Media Is Transforming the Future of Language

    de Adam Aleksic ...
    **NEW YORK TIMES BESTSELLER • From linguist Adam Aleksic, known as @etymologynerd on social media, comes a captivating exploration of how internet algorithms are transforming language and communication in unprecedented ways.“Packed with fascinating facts, of-the-moment observations, and a sparkling voice, Algospeak is a gift to any word nerd. Deftly covering everything from emoji etymologies and ... Leer más

    $13.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Brand Gap, Revised Edition

    de Marty Neumeier ...
    Series series AIGA Design Press
    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Leer más

    $27.39 USD