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In the News, 3rd edition

The Practice of Media Relations in Canada

de William Wray Carney, Colin Babiuk, Mark Hunter LaVigne ...

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for ... Leer más

$31.99 USD

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for
... Leer más

Move Fast and Break Things

How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy

de Jonathan Taplin ...

A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the ... Leer más

$11.99 USD

Disponible también en: Audiolibro

A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the
... Leer más

Disponible también en: Audiolibro
Canada Lives Here

The Case for Public Broadcasting

de Wade Rowland ...

Canada Lives Here tells the tumultuous story of public broadcasting in Canada, from its inception in 1933 to the CBC’s current, controversial attempts to adapt to collapsing revenues and new technologies. It explores in detail the struggle to preserve public space and foster community in an environment devoted to profit-making, arguing that the ideals of public service broadcasting are more ... Leer más

$8.99 USD

Canada Lives Here tells the tumultuous story of public broadcasting in Canada, from its inception in 1933 to the CBC’s current, controversial attempts to adapt to collapsing revenues and new technologies. It explores in detail the struggle to preserve public space and foster community in an environment devoted to profit-making, arguing that the ideals of public service broadcasting are more
... Leer más
Grown Up Digital: How the Net Generation is Changing Your World

de Don Tapscott ...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to ... Leer más

$25.99 USD

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to
... Leer más
Networked

The New Social Operating System

de Lee Rainie, Barry Wellman ...

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless ... Leer más

$15.99 USD

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless
... Leer más
Five Good Ideas

Practical Strategies for Non-Profit Success

Edición de Alan Broadbent, Ratna Omidvar ...

Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year. ... Leer más

$11.99 USD

Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year.
... Leer más
So, You Want to be a Lawyer, Eh?

Law School in Canada

de Adam Letourneau, Mitchell Heyland ...

Every year, an estimated 10,000 to 15,000 people apply to Canadian law schools, vying for just over 2,000 coveted spots. The competition is even fiercer when applying for a law job. Adam Letourneau, QC, graduate of the University of Alberta Faculty of Law, recipient of a post-graduate LLM degree from University College London and Queen Mary University London Faculty of Laws, former Bencher of the ... Leer más

$18.99 USD o gratis con Kobo Plus

Every year, an estimated 10,000 to 15,000 people apply to Canadian law schools, vying for just over 2,000 coveted spots. The competition is even fiercer when applying for a law job. Adam Letourneau, QC, graduate of the University of Alberta Faculty of Law, recipient of a post-graduate LLM degree from University College London and Queen Mary University London Faculty of Laws, former Bencher of the
... Leer más
Saving the CBC

Balancing Profit and Public Service

de Wade Rowland ...

Asked to name the institutions that best define this country, most Canadians place our pubic broadcaster somewhere high on the list. But there is a very real danger that the CBC will not survive beyond the next two years in any recognizable form. Decades of budget cuts have left it dangerously weakened, and now a massive loss of television advertising revenue is predicted with the loss of NHL ... Leer más

$8.99 USD

Asked to name the institutions that best define this country, most Canadians place our pubic broadcaster somewhere high on the list. But there is a very real danger that the CBC will not survive beyond the next two years in any recognizable form. Decades of budget cuts have left it dangerously weakened, and now a massive loss of television advertising revenue is predicted with the loss of NHL
... Leer más
Exploring Public Relations and Management Communication

de Ralph Tench, Stephen Waddington ...

Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Leer más

$35.99 USD

Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic
... Leer más
The People's Platform

Taking Back Power and Culture in the Digital Age

de Astra Taylor ...

"An invaluable primer for anyone seeking to understand why our networked world isn't all that it is cracked up to be." — The GuardianThe Internet has been hailed as an unprecedented democratizing force, a place where everyone can be heard and all can participate equally. But how true is this claim? In a seminal dismantling of techno-utopian visions, The People's Platform argues that for all that ... Leer más

$12.99 USD

"An invaluable primer for anyone seeking to understand why our networked world isn't all that it is cracked up to be." — The GuardianThe Internet has been hailed as an unprecedented democratizing force, a place where everyone can be heard and all can participate equally. But how true is this claim? In a seminal dismantling of techno-utopian visions, The People's Platform argues that for all that
... Leer más
Strategic Communications for Nonprofits

A Step-by-Step Guide to Working with the Media

de Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks ...

Series Libro 8 - The Jossey-Bass Nonprofit Guidebook Series
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed ... Leer más

$24.00 USD

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed
... Leer más
Brand Command

Canadian Politics and Democracy in the Age of Message Control

de Alex Marland ...

Series series Communication, Strategy, and Politics
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing ... Leer más

$23.99 USD

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing
... Leer más

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In the News, 3rd edition

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Move Fast and Break Things

Canada Lives Here

Grown Up Digital: How the Net Generation is Changing Your World

Networked

Five Good Ideas

So, You Want to be a Lawyer, Eh?

Saving the CBC

Exploring Public Relations and Management Communication

The People's Platform

Strategic Communications for Nonprofits

Brand Command

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