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Bargain Fever

How to Shop in a Discounted World

de Mark Ellwood ...

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... Leer más

$14.99 USD

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood
... Leer más

Deluxe

How Luxury Lost Its Luster

de Dana Thomas ...

**NEW YORK TIMES BESTSELLER • A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don’t want you to know“Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture.”—Fareed Zakaria, Newsweek“What Fast Food Nation did for food service, this book does for ... Leer más

$11.99 USD

Disponible también en: Audiolibro

**NEW YORK TIMES BESTSELLER • A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don’t want you to know“Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture.”—Fareed Zakaria, Newsweek“What Fast Food Nation did for food service, this book does for
... Leer más

Disponible también en: Audiolibro
The New Rules of Retail

Competing in the World's Toughest Marketplace

de Robin Lewis, Michael Dart ...

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... Leer más

$12.99 USD

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it.
... Leer más
Call of the Mall

The Author of Why We Buy on the Geography of Shopping

de Paco Underhill ...

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American ... Leer más

$13.99 USD

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American
... Leer más
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

de Drew Eric Whitman ...

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn ... Leer más

$20.19 USD

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn
... Leer más
Summary and Analysis of Contagious: Why Things Catch On

Based on the Book by Jonah Berger

de Worth Books ...

Series series Smart Summaries
So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of ... Leer más

$4.99 USD o gratis con Kobo Plus

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of
... Leer más
Unbrandable: How to Succeed in the New Brand Space

de Adam N. Stone ...

Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always ... Leer más

$15.99 USD

Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always
... Leer más
Retail's Seismic Shift

How to Shift Faster, Respond Better, and Win Customer Loyalty

de Michael Dart, Robin Lewis ...

In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything.For one hundred years, retail was designed for the car—buildings and malls to travel to. Now it is designed for the mobile smart device—for consumers to travel with. In a ... Leer más

$12.99 USD

In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything.For one hundred years, retail was designed for the car—buildings and malls to travel to. Now it is designed for the mobile smart device—for consumers to travel with. In a
... Leer más
Generation M

Young Muslims Changing the World

de Shelina Janmohamed ...

What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. ... Leer más

$22.99 USD

What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark.
... Leer más
Grapevine

Why Buzz Was a Fad but Word of Mouth Is Forever

de Dave Balter ...

Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a ... Leer más

$5.99 USD

Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a
... Leer más
Cross Channel and Multi Channel Marketing

de Mel Nicholas ...

CROSS CHANNEL AND MULTI CHANNEL MARKETINGABOUT THE BOOKTake this example:-John is having his morning breakfast whilst watching TV. He sees an advertisement with a gadget that he has always wanted to buy. He remembers receiving a catalogue with the gadget advertised. He goes to retrieve the catalogue and get the correct product description. Once he obtains this, he logs onto the website and does a ... Leer más

$19.99 USD

CROSS CHANNEL AND MULTI CHANNEL MARKETINGABOUT THE BOOKTake this example:-John is having his morning breakfast whilst watching TV. He sees an advertisement with a gadget that he has always wanted to buy. He remembers receiving a catalogue with the gadget advertised. He goes to retrieve the catalogue and get the correct product description. Once he obtains this, he logs onto the website and does a
... Leer más
YouthNation

Building Remarkable Brands in a Youth-Driven Culture

de Matt Britton ...

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, ... Leer más

$15.00 USD

Disponible también en: Audiolibro

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods,
... Leer más

Disponible también en: Audiolibro

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“mark ellwood”

Bargain Fever

La gente que leyó esto también disfrutó

Deluxe

The New Rules of Retail

Call of the Mall

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

Summary and Analysis of Contagious: Why Things Catch On

Unbrandable: How to Succeed in the New Brand Space

Retail's Seismic Shift

Generation M

Grapevine

Cross Channel and Multi Channel Marketing

YouthNation

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