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Consumer Research for Museum Marketers

Audience Insights Money Can't Buy

de Margot A. Wallace ...

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more ... Leer más

$33.99 USD

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more
... Leer más

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

de Robbie Kellman Baxter ...

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Leer más

$19.49 USD

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive
... Leer más
Future Smart

Managing the Game-Changing Trends that Will Transform Your World

de James Canton ...

Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business, ... Leer más

$11.99 USD

Disponible también en: Audiolibro

Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business,
... Leer más

Disponible también en: Audiolibro
Global and Regional Leadership of BRICS Countries

Edición de Stephen Kingah, Cintia Quiliconi ...

Series series Political Science and International Studies (R0)
This book presents a systematic collation of the regional and global dimensions of the leadership role of BRICS countries (Brazil, Russia, India, China and South Africa). It analyses the rising regional and global leadership of BRICS, using specific benchmarks to gauge the nature of this leadership. The elements examined include willingness to lead, the capacity to do as much, and the degree to ... Leer más

$49.99 USD

This book presents a systematic collation of the regional and global dimensions of the leadership role of BRICS countries (Brazil, Russia, India, China and South Africa). It analyses the rising regional and global leadership of BRICS, using specific benchmarks to gauge the nature of this leadership. The elements examined include willingness to lead, the capacity to do as much, and the degree to
... Leer más
Setting Up Joint Ventures in China

Edición de Chris Devonshire-Ellis, Andy Scott, Sam Woollard ...

Series series Business and Management (R0)
This brand new guide book is a comprehensive overview of establishing joint ventures in China. It details all applicable decision making processes such as assessing your potential partner, choosing the relevant JV structure, conducting legal and financial due diligence. The guide contains complete JV contract and articles of association as well as an overview of JV law, details negotiation issues, ... Leer más

$49.99 USD

This brand new guide book is a comprehensive overview of establishing joint ventures in China. It details all applicable decision making processes such as assessing your potential partner, choosing the relevant JV structure, conducting legal and financial due diligence. The guide contains complete JV contract and articles of association as well as an overview of JV law, details negotiation issues,
... Leer más
Leaving Neverland (Why Little Boys Shouldn't Run Big Corporations)

de Daniel Prokop ...

In our desperate attempt to stay young forever we have achieved eternal childishness, rather than eternal youth. Mankind has gradually become Pankind.We live in an adolescent society, Neverland, where never growing up seems more the norm than the exception. Little boys wearing expensive suits and adult bodies should not be allowed to run big corporations. They shouldn't be allowed to run small ... Leer más

$4.99 USD o gratis con Kobo Plus

In our desperate attempt to stay young forever we have achieved eternal childishness, rather than eternal youth. Mankind has gradually become Pankind.We live in an adolescent society, Neverland, where never growing up seems more the norm than the exception. Little boys wearing expensive suits and adult bodies should not be allowed to run big corporations. They shouldn't be allowed to run small
... Leer más
Reaching and Responding to the Audience

Small Museum Toolkit, Book Four

de Stacy Klingler, Kara Edie, Conny Graft, Barbara B. Walden, Kat Burkhart, Candace Tangorra Matelic, Bob Beatty, Tamara Hemmerlein ...

Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages ... Leer más

$46.99 USD

Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages
... Leer más
Towards the Museum of the Future

New European Perspectives

Edición de Roger Miles, Lauro Zavala ...

Series series Heritage: Care-Preservation-Management
Towards the Museum of the Future explores, through a series of authoritative essays, some of the major developments in European museums as they struggle to adapt in a rapidly changing world. It embraces a wide range of European countries, all types of museums and exhibitions and the needs of different museum audiences, and discusses the museum as communicator and educator in the context of current ... Leer más

$82.99 USD

Towards the Museum of the Future explores, through a series of authoritative essays, some of the major developments in European museums as they struggle to adapt in a rapidly changing world. It embraces a wide range of European countries, all types of museums and exhibitions and the needs of different museum audiences, and discusses the museum as communicator and educator in the context of current
... Leer más
Analytical Modeling Research in Fashion Business

Edición de Tsan-Ming Choi ...

Series series Business and Management (R0)
This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Although there are a growing number of related publications which employ ... Leer más

$89.99 USD

This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Although there are a growing number of related publications which employ
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Managing in Recovering Markets

Edición de S. Chatterjee, N.P. Singh, D.P. Goyal, Narain Gupta ...

Series series Springer Nature Proceedings excluding Computer Science
The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices while at the same time attempting to retain their core competitive advantages. This development has called upon academicians and practitioners alike to reassess the different aspects of business management such as macroeconomic variables, the nature of the market, the changing ... Leer más

$89.99 USD

The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices while at the same time attempting to retain their core competitive advantages. This development has called upon academicians and practitioners alike to reassess the different aspects of business management such as macroeconomic variables, the nature of the market, the changing
... Leer más
Service Quality in Indian Hospitals

Perspectives from an Emerging Market

de Sanjay Mohapatra, Rani Susmitha, M. Punniyamoorthy, K. Ganesh ...

Series series Business and Management (R0)
This book offers an elaborate and empirical look at service quality of hospitals in the emerging market of India. The poor quality of service is a major issue in a large number of hospitals (particularly in government hospitals), which forces patients to opt for private hospitals that are generally much more expensive than government hospitals. This book provides a comprehensive understanding of ... Leer más

$49.99 USD

This book offers an elaborate and empirical look at service quality of hospitals in the emerging market of India. The poor quality of service is a major issue in a large number of hospitals (particularly in government hospitals), which forces patients to opt for private hospitals that are generally much more expensive than government hospitals. This book provides a comprehensive understanding of
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Global Luxury

Organizational Change and Emerging Markets since the 1970s

Edición de Rika Fujioka, Pierre-Yves Donzé ...

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of ... Leer más

$170.99 USD

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of
... Leer más

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Consumer Research for Museum Marketers

La gente que leyó esto también disfrutó

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Future Smart

Global and Regional Leadership of BRICS Countries

Setting Up Joint Ventures in China

Leaving Neverland (Why Little Boys Shouldn't Run Big Corporations)

Reaching and Responding to the Audience

Towards the Museum of the Future

Analytical Modeling Research in Fashion Business

Managing in Recovering Markets

Service Quality in Indian Hospitals

Global Luxury

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