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  • Business Basics for your Healthcare Practice

    Series series Medicine (R0)
    Building on the foundation of the previous editions, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major ... Leer más

    $107.99 USD

  • The Business of Building and Managing a Healthcare Practice

    Going Beyond the Basics

    Series series Medicine (R0)
    Building on the foundation of the previous edition, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major ... Leer más

    $98.99 USD

  • The Business Basics of Building and Managing a Healthcare Practice

    Edición de Neil Baum, Marc J. Kahn ...
    Series series Medicine (R0)
    This book is intended to be a roadmap towards a successful practice for medical students, residents, fellows, and doctors. This roadmap focuses on how to build and manage a medical practice, and can be applied regardless if the reader is employed, joins a small group, or if they are a doctor who decides to start their own practice. Part I covers the basic business concepts that every physician ... Leer más

    $80.99 USD

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  • The Innovator's Prescription: A Disruptive Solution for Health Care

    A groundbreaking prescription for health care reform--from a legendary leader in innovation . . .Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations.We need a cure, and we need it now.Harvard Business School’s Clayton M. Christensen—whose bestselling The ... Leer más

    $20.99 USD

  • Redefining Health Care

    Creating Value-based Competition on Results

    The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing premiums—not to mention the stability of state and federal government budgets.In Redefining Health Care, internationally renowned strategy expert Michael Porter and innovation expert Elizabeth Teisberg reveal the ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • Strategic Marketing For Health Care Organizations

    Building A Customer-Driven Health System

    This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, ... Leer más

    $83.99 USD

  • The U.S. Healthcare Ecosystem: Payers, Providers, Producers

    An Essential Guide to the Processes and Operational Complexities of the U.S. Healthcare SystemA Doody's Core Title for 2024 & 2023!The U.S. Healthcare Ecosystem serves as an expert navigator through the complicated and often confusing environment where healthcare payers, healthcare providers, and producers of healthcare technologies all interact. This thorough resource provides expert insight and ... Leer más

    $68.99 USD

  • MBA for Healthcare

    In a rapidly-changing healthcare industry, the American College of Physician Executives affirms: "These days, it isn't enough to be a good doctor. Whether you're working in a group practice or hospital, in insurance or any other health care setting, you also need business know-how and skills if you want your organization and your career to thrive." MBA for Healthcare provides this know-how and ... Leer más

    $53.99 USD

  • Prescription for the Future

    The Twelve Transformational Practices of Highly Effective Medical Organizations

    How can America's healthcare system be transformed to provide consistently higher-quality and lower-cost care? Nothing else in healthcare matters more.Prescription for the Future identifies some standout medical organizations that have achieved higher-quality, more patient-focused, and lower-cost care, and from their examples distills twelve transformational practices that could transform the ... Leer más

    $11.99 USD

  • Business Basics for Nurses

    Business Basics for Nurses is a practical guide that informs and expands thinking for nurses considering or already involved in business. Written to stimulate and enhance creative thinking and showcase how business acumen will make any nurse a better practitioner, author Suzanne Waddill-Goad establishes that the behind-the-scenes business of healthcare can be just as important as clinical care. ... Leer más

    $25.99 USD

  • Managing Biotechnology

    From Science to Market in the Digital Age

    A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing modelsBiotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment ... Leer más

    $45.00 USD

  • Strategic Marketing For Health Care Organizations

    Building A Customer-Driven Health System

    A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problemsThere has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, ... Leer más

    $86.00 USD