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1 - 12 de 12 resultados para “lukas parker”
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  • Social Marketing and Behaviour Change

    From Theory to Action: Second Edition

    de Linda Brennan, Lukas Parker, David Micallef, Nguyen Luu ...
    Series series New Horizons in Marketing series
    This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social marketing literature, this comprehensively updated edition is an essential reference and toolkit for ... Leer más

    $35.99 USD

  • Professional Communication

    Influencing, Engaging, and Transforming

    Edición de Glen Donnar, Lukas Parker ...
    Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, complex, and dynamic world of professional communication, including issues and trends in the field.Through ... Leer más

    $60.99 USD

  • Beyond the Dark Arts

    Advancing Marketing and Communication Theory and Practice

    de Linda Brennan, Lukas Parker, Divya Garg, Krzysztof Kubacki, Michaela Jackson, Ella Chorazy ...
    Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing.The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and ... Leer más

    $91.99 USD

  • The Routledge Companion to Marketing and Society

    Edición de Krzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended).This companion ... Leer más

    $65.99 USD

  • Social Marketing and Behaviour Change

    Models, Theory and Applications

    de Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen ...
    With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, ... Leer más

    $56.99 USD

  • Global Advertising Practice in a Borderless World

    Edición de Robert Crawford, Linda Brennan, Lukas Parker ...
    Series series Routledge Studies in International Business and the World Economy
    Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it.Global Advertising Practice in a Borderless World covers a wide ... Leer más

    $65.99 USD

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  • An Introduction to Contemporary Work Psychology

    Edición de Maria C.W. Peeters, Jan de Jonge, Toon Taris ...
    AN INTRODUCTION TO CONTEMPORARY WORK PSYCHOLOGY"[This book] provides a comprehensive introduction to the field, featuring contributions from around the world. Not only is the book well-written, it is also very readable and entertaining and provides a thorough and scholarly introduction to all aspects of the field. I strongly and unreservedly endorse and recommend it."—Anthony Harold Winefield, PhD ... Leer más

    $93.00 USD

  • Work Psychology

    Understanding Human Behaviour In The Workplace

    de John Arnold, Iain Coyne, Ray Randall, Fiona Patterson ...
    Gain a clear and authoritative introduction to human behaviour in the workplaceWork Psychology, 7th edition, by Arnold, Coyne, Randall and Patterson is an accessible and fascinating examination of human behaviour in today’s workplace, written by authors who are all experts in their fields. Substantially updated with new chapters from new authors, and new material that reflects current research and ... Leer más

    $41.99 USD

  • Ethical Evidence and Policymaking

    Interdisciplinary and International Research

    Edición de Ron Iphofen, Dónal O’Mathúna ...
    EPDF and EPUB available Open Access under CC-BY-NC-ND licence.This important book offers practical advice for using evidence and research in policymaking. The book has two aims. First, it builds a case for ethics and global values in research and knowledge exchange, and second, it examines specific policy areas and how evidence can guide practice.The book covers important policy areas including ... Leer más

    Gratis

  • Leadership in Health Care

    A European Perspective

    de Neil Goodwin ...
    Series series Health Management
    This unique text is the first to explore leadership in the context of healthcare systems across Europe. It investigates leadership and management learning against the backdrop of increasing European parliamentary influence, the expansion of EU membership, and the increasing number of patients, staff, governments and healthcare employers viewing Europe as a single market for healthcare provision ... Leer más

    $73.99 USD

  • Employee Engagement in Theory and Practice

    Edición de Catherine Truss, Kerstin Alfes, Rick Delbridge, Amanda Shantz, Emma Soane ...
    In recent years there has been a weight of evidence suggesting that engagement has a significantly positive impact on productivity, performance and organisational advocacy, as well as individual wellbeing, and a significantly negative impact on intent to quit and absenteeism from the work place.This comprehensive new book is unique as it brings together, for the first time, psychological and ... Leer más

    $99.99 USD

  • Practice Principles

    Career Theories and Models at Work

    de Nancy Arthur, Roberta Borgen, Mary McMahon ...
    This Practice Principles book provides career development practitioners with theory-informed principles for everyday application. It is a follow up to the popular Career Theories and Models at Work: Ideas for Practice book. The new book fills a gap in the field that addresses foundational career practice principles, ensuring that techniques used by practitioners are underpinned by actual theory ... Leer más

    $21.99 USD