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Business Storytelling For Dummies

de Karen Dietz, Lori L. Silverman ...

Ready to hone your storytelling skills and craft a compelling business narrative?Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your ... Leer más

$16.00 USD

Ready to hone your storytelling skills and craft a compelling business narrative?Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your
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The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

de Eric Ries ...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Leer más

$14.99 USD

Disponible también en: Audiolibro

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned
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The Brand Gap, Revised Edition

de Marty Neumeier ...

Series series AIGA Design Press
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Leer más

$27.39 USD

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five
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HBR Guide to Managing Up and Across (HBR Guide Series)

de Harvard Business Review ...

Series series HBR Guide
ARE YOUR WORKING RELATIONSHIPS WORKING AGAINST YOU?To achieve your goals and get ahead, you need to rally people behind you and your ideas. But how do you do that when you lack formal authority? Or when you have a boss who gets in your way? Or when you’re juggling others’ needs at the expense of your own?By managing up, down, and across the organization. Your success depends on it, whether you’re ... Leer más

$15.99 USD o gratis con Kobo Plus

ARE YOUR WORKING RELATIONSHIPS WORKING AGAINST YOU?To achieve your goals and get ahead, you need to rally people behind you and your ideas. But how do you do that when you lack formal authority? Or when you have a boss who gets in your way? Or when you’re juggling others’ needs at the expense of your own?By managing up, down, and across the organization. Your success depends on it, whether you’re
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SNAP Selling

Speed Up Sales and Win More Business with Today's Frazzled Customers

de Jill Konrath ...

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, ... Leer más

Antes $13.99 USD Ahora $7.99 USD

Disponible también en: Audiolibro

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible,
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Disponible también en: Audiolibro
Designing for Growth

A Design Thinking Tool Kit for Managers

de Tim Ogilvie, Jeanne Liedtka ...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Leer más

$20.99 USD

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to
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Reengineering Retail

The Future of Selling in a Post-Digital World

de Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

$13.99 USD

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
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Flip the Funnel

How to Use Existing Customers to Gain New Ones

de Joseph Jaffe ...

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to ... Leer más

$18.00 USD

Disponible también en: Audiolibro

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to
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Disponible también en: Audiolibro
You Majored in What?

Designing Your Path from College to Career

de Katharine Brooks EdD ...

Fully revised and updated in 2017, the revolutionary career guide for a new generation of job-seekers, from one of the U.S.’s top career counselors“So what are you going to do with your major?”It’s an innocent question that can haunt students from high school to graduate school and beyond.Relax. Your major is just the starting point for designing a meaningful future. In this indispensable guide, ... Leer más

Antes $14.99 USD Ahora $7.99 USD

Disponible también en: Audiolibro

Fully revised and updated in 2017, the revolutionary career guide for a new generation of job-seekers, from one of the U.S.’s top career counselors“So what are you going to do with your major?”It’s an innocent question that can haunt students from high school to graduate school and beyond.Relax. Your major is just the starting point for designing a meaningful future. In this indispensable guide,
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Disponible también en: Audiolibro
The Leadership Code

Five Rules to Lead by

de Dave Ulrich, Norm Smallwood, Kate Sweetman ...

What makes a great leader?It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any?Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions-to crack the code of ... Leer más

$25.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

What makes a great leader?It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any?Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions-to crack the code of
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Disponible también en: Audiolibro
Joy, Inc.

How We Built a Workplace People Love

de Richard Sheridan ...

The moment you walk into Menlo Innovations, you can sense the atmosphere full of energy, playfulness, enthusiasm, and maybe even . . . joy. As a package-delivery person once remarked, “I don’t know what you do, but whatever it is, I want to work here.”Every year, thousands of visitors come from around the world to visit Menlo Innovations, a small software company in Ann Arbor, Michigan. They make ... Leer más

$12.99 USD

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The moment you walk into Menlo Innovations, you can sense the atmosphere full of energy, playfulness, enthusiasm, and maybe even . . . joy. As a package-delivery person once remarked, “I don’t know what you do, but whatever it is, I want to work here.”Every year, thousands of visitors come from around the world to visit Menlo Innovations, a small software company in Ann Arbor, Michigan. They make
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Teambuilding That Gets Results

Essential Plans and Activities for Creating Effective Teams

de Harriet Diamond, Linda Eve Diamond ...

Series series Quick Start Your Business
Teambuilding is one of the fastest-growing areas on the business shelf, as companies look to increase efficiency and morale.Teambuilding That Gets Results, an easy-to-use guidebook for building effective teams, will increase the strength of any business. Harriet and Linda Diamond offer expert advice gleaned from years of consulting businesses on building strong teams. Topics include:Building ... Leer más

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Teambuilding is one of the fastest-growing areas on the business shelf, as companies look to increase efficiency and morale.Teambuilding That Gets Results, an easy-to-use guidebook for building effective teams, will increase the strength of any business. Harriet and Linda Diamond offer expert advice gleaned from years of consulting businesses on building strong teams. Topics include:Building
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Business Storytelling For Dummies

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The Lean Startup

The Brand Gap, Revised Edition

HBR Guide to Managing Up and Across (HBR Guide Series)

SNAP Selling

Designing for Growth

Reengineering Retail

Flip the Funnel

You Majored in What?

The Leadership Code

Joy, Inc.

Teambuilding That Gets Results

eReaders

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