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“lisa spiller”

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  • Selling & Sales Management

    Developing Skills for Success

    de Lisa Spiller ...
    Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age. The text highlights the emerging role of storytelling, sales analytics ... Leer más

    $105.29 USD

  • Direct, Digital & Data-Driven Marketing

    de Lisa Spiller ...
    In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for ... Leer más

    $100.79 USD

  • Civic Education and the Future of American Citizenship

    de John Agresto, Peter A. Benoliel, Jeff Bergner, Bruce Cole, E. D. Hirsch, Andrea Radasanu, Lisa Spiller, Jonathan Yonan, Dana Gioia, Mark Bauerlein, Wilfred M. McClay ...
    The Founders of this nation believed that the government they were creating required a civically educated populace. Such an education aimed to cultivate enlightened, informed, and vigilant citizens who could perpetuate and improve the nation. Unfortunately, America’s contemporary youth seem to lack adequate opportunities, if not also the ability or will, to critically examine the foundations of ... Leer más

    $47.99 USD