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“lisa arthur”

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  • Big Data Marketing

    Engage Your Customers More Effectively and Drive Value

    de Lisa Arthur ...
    Leverage big data insights to improve customer experiences and insure business successMany of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the ... Leer más

    $18.00 USD

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  • The Velocity Manifesto: Harnessing Technology Vision and Culture to Future-Proof your Organization

    de Klososky Scott ...
    Scott Klososkys manifesto will prepare any organization to withstand the high-velocity onslaught of a world now heavily influenced by technology usage. In this hands-on guide to helping leaders effectively steer their organizations through wrenching infrastructure and social changes author Scott Klososky details the actions that leaders must take to keep their digital plumbingthe all-important ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Institute Way

    Simplify Strategic Planning and Management with the Balanced Scorecard

    de Howard Rohm, David Wilsey, Gail S. Perry, Dan Montgomery ...
    The Institute Way outlines a practical step-by-step process to formulate and execute strategy in business, government and not-for-profit organizations. The book details how to manage and adapt to reach a higher level of performance using a methodology that blends strategic planning, performance measurement and change management into a simple, disciplined framework that's easy to build and ... Leer más

    $19.99 USD

  • Never Cold Call Again

    Achieve Sales Greatness Without Cold Calling

    de Frank J. Rumbauskas Jr. ...
    "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Leer más

    $12.00 USD

  • The Essential Guide for Hiring & Getting Hired

    de Lou Adler ...
    This book is written for everyone involved in the hiring process.It will help hiring managers and recruiters find and hire more top-notch people for any job, from entry-level to senior executive. Using the two-question Performance-based Interview, anyone who is involved in assessing candidates will quickly be more effective and more accurate.Just as important, it will help job-seekers find better ... Leer más

    $9.94 USD

  • The Marketing Agency Blueprint

    The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

    de Paul Roetzer ...
    Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and ... Leer más

    $27.00 USD

  • Lean For Dummies

    de Natalie J. Sayer, Bruce Williams ...
    Take charge and engage your enterprise in a Lean transformationHave you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're already using Lean, but you need to get up to speed. Lean For Dummies shows you how to do more with less and create an enterprise that embraces change. In plain-English, this friendly guide explores the ... Leer más

    $18.00 USD

  • The Social Media Management Handbook

    Everything You Need To Know To Get Social Media Working In Your Business

    de Robert Wollan, Nick Smith, Catherine Zhou ...
    How do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book ... Leer más

    $17.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Smart Selling on the Phone and Online

    Inside Sales That Gets Results

    de Josiane Feigon ...
    In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author’s TeleSmart 10 System for Power Selling.Bestselling author and TeleSmart Communications president Josiane Feigon equips salespeople with the powerful tools they need to open stronger, build trust faster, handle ... Leer más

    $7.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Service Design for Business

    A Practical Guide to Optimizing the Customer Experience

    de Ben Reason, Melvin Brand Flu, Lavrans Løvlie ...
    A practical approach to better customer experience through service designService Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy ... Leer más

    $17.00 USD

  • New Product Development For Dummies

    de Robin Karol, Beebe Nelson ...
    The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to ... Leer más

    $13.00 USD

  • Business Driven PMO Setup

    Practical Insights, Techniques and Case Examples for Ensuring Success

    de Mark Price Perry ...
    Extending upon the many traditional program/project management office (PMO) books that present theoretical concepts and knowledge, Business Driven PMO Setup presents practical experiences and wisdom for those responsible for, belonging to, and served by a PMO. This book is rooted in the shared experiences and business settings of all PMOs and it is organized to provide the reader with actionable ... Leer más

    $44.99 USD