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  • The Future of Omni-Channel Retail

    de Lionel Binnie ...
    Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to ... Leer más

    $7.99 USD o gratis con Kobo Plus

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  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    de Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Leer más

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  • Ten Types of Innovation

    The Discipline of Building Breakthroughs

    Innovation principles to bring about meaningful and sustainable growth in your organizationUsing a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of ... Leer más

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  • Blue Ocean Shift

    Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

    **NEW YORK TIMESBESTSELLER#1 WALL STREET JOURNAL BESTSELLERBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne."Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human**Drawing on more than a decade of new work, Kim and ... Leer más

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  • Jobs to Be Done

    A Roadmap for Customer-Centered Innovation

    In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: ... Leer más

    $19.99 USD

  • Brand the Change

    The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers

    In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change unpacks the ... Leer más

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  • Marketing Interior Design

    Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: figure out what to charge and have the ... Leer más

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  • The Retail Revival

    Reimagining Business for the New Age of Consumerism

    de Doug Stephens ...
    Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models ... Leer más

    $17.00 USD

  • Fundamentals of Writing:

    How to write articles, media releases, case studies, blog posts and social media content

    de Paul Lima ...
    Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content.The book is based on several writing courses that I teach online for University of Toronto continuing education students and for ... Leer más

    Antes $9.53 USD Ahora $4.00 USD o gratis con Kobo Plus

  • A Joosr Guide to… Work Rules! By Laszlo Bock: Insights from Inside Google That Will Transform How You Live and Lead

    de Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.Work is something no one seems to look forward to. ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Get to YES! The subtle art of persuasion in the sales and negotiation process

    de Bob Hooey ...
    If you want to be consistently successful and persuasive in the sales or negotiation process you need only understand and apply some simple ideas. Make it simple, keep your focus, and work through to a positive result that works for all parties.As a sales professional or negotiator:You will be more effective, when you are sensitive and aware of the real needs, motivation and position of your ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • The Customer is Bothering Me

    How to Change Attitudes, Improve Results and Grow Your Bottom Line

    Your customers pay attention to how you attract and treat them. If you design customer processes, manage teams who communicate with customers and potential customers, or deal directly with them yourself, you are responsible for what your customers experience, and this book was written for you. ... Leer más

    $8.99 USD